Weisbrod Zürrer Case
Weisbrod Zürrer
Anyone looking for high-quality fabrics, sewing accessories and expert advice will find what they are looking for at Weisbrod Zürrer in Hausen am Albis. The company was founded in 1825 and was still producing high-quality textiles itself until 2012. Although the weaving machines have stopped rattling since then, the distribution of textiles has remained and maintains the exclusive service and quality.
Growth of a traditional company
As digital marketing experts, we have been supporting the Weisbrod company with our SEO expertise for some time now and can help to increase the company’s growth. Our SEO services include technical optimisations such as page performance, as well as monthly measures such as regular blog articles focusing on company-specific keywords.
“Working with the young team at ONELINE is easy-going, efficient and very personable. They also engage with their customers’ products and create real content that is not just written for SEO, but is also interesting for customers.”
Actions
SEO
SEO – this is THE digital marketing measure par excellence. Successful companies rely on professional marketing measures, and so does Weisbrod. As ONELINE digital marketing specialists, we have been supporting the company in the area of SEO for several years and have been able to contribute to the further growth of this long-established company.
There is actually one very important fact about SEO: SEO never ends.
Basically, this means that you must always continue with the SEO strategy in order to increase and maintain your Google ranking positions. Such SEO strategies focus on so-called focus keywords. In other words, words that are important for the company and that you want to focus on. As an online agency, you then work with these focus keywords, such as the word “fabrics” at Weisbrod. The good thing about this is that if you push a focus keyword, you simultaneously push many other keywords that are related to it.
Monthly measures such as SEO-optimised blog articles or technical optimisations are necessary in order to rank number 1 with the focus keyword “silk fabrics”. Meta titles and meta descriptions also play a major role here. The Google search engine also pays attention to the performance of the website. These are just some of the many things that are needed to achieve higher search engine rankings. – What we have definitely achieved at Weisbrod.