More Impact, Less Effort – Auto Monkey for a Good Cause
Auto Monkey – Viva con Agua
Viva con Agua is more than an NGO – it’s a movement for clean drinking water worldwide. With creative, positive, and community-driven approaches, the organisation supports international water projects. In Switzerland, Viva con Agua engages through partnerships with companies and the hospitality industry – socially conscious, approachable, and impactful.
ONELINE developed two parallel email campaigns for Viva con Agua:
- One targeted companies wanting to use Christmas as an opportunity to donate instead of giving gifts.
- The other addressed hospitality businesses, encouraging them to integrate the social product “Züriwasser” into their offering.
Both funnels were set up differently but orchestrated in a unified way – focusing on emotional impact, timing, and lasting results.
More Leads, Less Effort – Auto Monkey Makes It Possible
Auto Monkey is a state-of-the-art tool for automated B2B lead generation that is characterized by its efficiency and scalability.
Developed by ONELINE, Auto Monkey combines advanced data collection and analysis technologies to create personalized email campaigns tailored directly to the needs of the target audience. The tool regularly delivers qualified leads and optimizes the sales process to achieve maximum results with minimum effort.
In this way, Auto Monkey converts prospects into permanent customers and supports companies in effectively scaling and automating their lead generation.
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Less scatter loss, more impact – Auto Monkey makes it possible.
Impact Meets Automation: Two Campaigns, One Goal
This Is How Digital B2B Lead Generation Works with Auto Monkey
With Viva con Agua, ONELINE ran two parallel Auto Monkey campaigns – showcasing the versatility of data-driven B2B marketing for a good cause. One campaign targeted companies that wanted to use Christmas as an opportunity to create social impact, while the other focused on hospitality businesses that could join a larger movement through Züriwasser. Two tones of voice, one mission: clean water for all.
Target groupStrategic planning
Strategic planning
The target group segmentation was carried out in two clearly separated streams: CSR managers, HR directors, and executives for the Christmas donation campaign; as well as restaurateurs, venue managers, and bar owners for Züriwasser. Both segments were addressed via separate contact pools and communication channels – fine-tuned to timing, pain points, and language.
Contact searchIdentify decision-makers
Identify decision-makers
With Auto Monkey, decision-makers were filtered with precision: for the Christmas donation campaign, the focus was on companies with a CSR focus and more than 10 employees; for the hospitality campaign, on businesses with at least 2–3 locations or a record of social engagement. Over 100 filters enabled pinpoint targeting based on industry, role, and regional relevance.
E-mail templatesDevelop personalized speeches
Develop personalized speeches
The templates were clearly distinct in tone and style: the Christmas donation campaign used a warm, emotional approach under the motto “Gifting with Purpose.” The hospitality campaign was more direct, focused on “Water with Impact”, lightly activating and visually minimalist. Both campaigns clearly conveyed the mission and invited recipients to be part of something bigger – without pressure, but with measurable impact.
Lead generationAutomated e-mail campaigns
Automated e-mail campaigns
Both campaigns ran over the same time period but with independent funnels – aligned with weekly planning, open rates, and activity. Around 60 emails per day were sent in total. Thanks to differentiated templates, follow-ups, and intelligent timing, high-quality outreach was achieved without appearing like a typical donation or advertising email.The result: 198 qualified leads – 33% above target.
ConversionTurn interested parties into customers
Turn interested parties into customers
The goal was not only hard leads but also awareness, interaction, and dialogue. Many recipients replied directly, forwarded the message internally, or brought the topic into their organisations. The Christmas donation campaign generated concrete enquiries for corporate partnerships, while Züriwasser secured initial listings in hospitality businesses. In both cases: social impact as the currency of conversion.
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