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    Schulthess Case Headerbild

    Customer Story Schulthess Maschinen

    Schulthess Maschinen AG

    They know their way around washing machines and tumblers – Schulthess is a traditional Swiss company that develops and produces high-quality machines. They have been the leading Swiss company in washing technology since 1845. The company stands for innovation in laundry care. The company’s goal: is to simplify everyday life. This is with the help of sophisticated washing systems, special solutions for private, commercial, and industrial customers, and professional services. Our goal is: to make life easier for Schulthess in their daily business and to make them spin with joy.


    Complexity, Flexibility & Performance

    Schulthess Maschinen AG is one of our long-standing customers, with whom we have been able to implement many projects. One of the biggest milestones in our cooperation with the design experts from rosarot was the programming of the website. Due to numerous connections to the system, the website finally became quite complex in its structure. However, Schulthess’ wish was to be able to manage the site itself as flexibly as possible – and this is exactly what we made possible for them. Thanks to sophisticated programming, the company can operate the complex system itself, and implement or adapt content such as texts, images, and even graphic modules. All this, of course, is under the requirement of the highest performance. We turn from joy!

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    Cooperation Schulthess X ONELINE

    newsletter marketing
    Newsletter Marketing
    omni-channel-marketing-service-black
    B2C Lead Generierung
    web development
    Web Development
    google ads
    B2B Lead Generierung
    LET'S GO

    “As an agile company, Schulthess depends on having partners who are both agile and reliable. That’s why we rely on ONELINE in the digital area. As absolute experts, they are always there for us, respond flexibly to our needs, and help us find creative and fast solutions. The result speaks for itself: schulthess.ch.”

    Nicole Thier Head of Marketing
    mac-background Schulthess Webpage

    Actions

    Schulthess Maschine

    Lead Generation

    An important part of digital marketing is lead generation. This is nothing more than “collecting” contacts who have already shown initial interest in the company or similar industries. With these so-called double opt-in (DOI) leads, newsletters can then be sent out in a targeted manner in the example of Schulthess. More is more – this is of course also the credo at Schulthess about leads.

     

    LET'S GO

    Numbers

    45’000
    Leads
    100
    Double-Opt-In (DOI)

    Newsletter Marketing

    As soon as enough leads have been collected, newsletters can be sent out. Schulthess also allowed us to support them with our expertise in this important marketing measure. There are important key points that need to be considered. These are the selection of the newsletter marketing tool, the target group definition, the creation of valuable content and finally the analysis and subsequent optimization.

    • Startup Newslettertool
    • Content Creation
    • Sending newsletters
    • Analysis
    • Optimization

    Results

    2
    Newsletters sent per month
    0.16 %
    Unsubscribe rate
    12.55 %
    Opening rate
    100
    Content Creation

    We design & programming

    Rosarot – this is the name of our partner agency, which is specialized in high end designs. You design, we develop. Together with rosarot we could already realize some expressive projects, like the website of Schulthess.

    Big shout out to Rosarot!

    Schulthess Waschmaschine
    Schulthess Performance

    Facts

    100
    Desktop Performance
    974
    Subpages
    4
    Languages

    Total individuality

    It was important to the Schulthess company to have an appealing design, but one that they could operate, manage and customize themselves in just a few steps. Since the site contained a lot of interfaces, the system became more and more complex in the backend. Nevertheless, we were able to meet Schulthess’ wishes: total individuality and flexibility. We trained the responsible Schulthess employees so that they now know exactly how to handle the complex backend of their website. And so they can enter and adapt content such as texts, images, and graphics themselves.

    As a close contact partner, we are always available to Schulthess when it comes to further implementations on the website. For example, we were allowed to re-implement the handling of the dealer card and to program a user-friendly document filter for it. Two functions, which can also be customized by the company itself and offer the user a great added value.

    Are you curious? Convince yourself at schulthess.ch!

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