ROCKEN Story
ROCKEN
“ROCKEN – the most intelligent job platform in Switzerland” is already a very apt description of the company with this slogan. Because ROCKEN is THE place to go when it comes to job placement and job finding. Based on many years of experience, know-how in the market, and revolutionary technology, the company has created a new kind of job search.
ROCKEN AKA OUR 360° CUSTOMER
From the very beginning of the cooperation between ROCKEN and ONELINE, the team has been part of the family. We were allowed to provide a wide number of services for the company and are always at their side as a loyal digital marketing partner.
LET'S GOCooperation ROCKEN X ONELINE
“ONELINE & ROCKEN, that was “the perfect match” from the very first meeting. In our opinion, successful cooperation is primarily defined by common values. ONELINE lives the power of innovation, the demand for absolute TOP performance, and a high level of collegiality and familiarity in the same way that we at ROCKEN imagine a partner to be. Personally, the finesse for design also appeals to me very much, technological solutions can also be measured in the attention to detail. We are very happy to count great people among our partners with ONELINE.”
Actions
SEO
SEO aka Search Engine Optimization – one of many services we were allowed to implement as ONELINE at ROCKEN. With technical optimizations, including their PageSpeed, which we were able to increase to a score of a whopping 98 performance, they now rank in the top league.
With the help of monthly measures such as blog posts with focus keywords, we were able to help the company gain more visibility.
Results
E-Mail Marketing
The most valuable tool of a digital marketing agency: is email!
First comes lead generation. Because, to do good email marketing, you need contacts who have already shown interest in the company. Step 2 is then to be able to market the sending of the emails properly.
And with this, one can repeatedly draw the attention of already existing prospects to the company and thus steadily increase awareness. In the case of ROCKEN, these were emails for companies with the signature: ROCKEN as a job recruiter. But also digital messages to potential job candidates, which we were allowed to send for ROCKEN.
Measures for successful implementation
Webdesign
Purple, violet, plum color – no matter what you call ROCKEN’s corporate design color: we think it’s brilliant! And it is exactly in this next-level look that the company’s website shines. A website that not only attracts job seekers but also offers all kinds of information for companies looking for employees.
Content is one of the most important things in digital marketing. This requires catchy visuals such as images or illustrations. But also captivating and informative texts that make the site visitor aware of the company and its services and thus entice him to stay longer on the website.
Let us look ahead.
“The world is changing faster than ever before. We are part of this change. The products, the solutions, the people.” – Toni Zeciri / CEO
SOCIAL MEDIA
As is well known, social media marketing is, among other things, about creating tactical and strategic measures for communicating the company’s messages. At the same time, the primary goal in the case of ROCKEN is to generate new visitors for its platform.
This was integrated and implemented in this project from the very beginning. With LinkedIn, Instagram, Facebook, and CO., ROCKEN was already able to position itself on the social channels.
Since ROCKEN’s target group spends most of its time on LinkedIn, we paid special attention to the following measures there:
- Post native and external content.
- Employee marketing with LinkedIn.
- Posting LinkedIn ads.
- LinkedIn groups – not only central for networking. …
- Increase the share rate with native videos. …
- LinkedIn Analytics.
