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    maybe-baby Case

    maybe-baby

    Maybe-baby is a brand by Wäfler Diagnostics AG, offering home tests. The brand maybe-baby is a provider of pregnancy tests in Switzerland, known for its innovative distribution channels, such as distribution through Selecta self-service vending machines. Despite a growing market, maybe-baby faced the challenge of overcoming consumer reluctance to purchase from vending machines and diversifying its sales channels.

    A DIFFERENT APPROACH TO BRANDING CAMPAIGNS

    ONELINE AG developed a comprehensive digital marketing strategy aimed at enhancing the brand presence of maybe-baby through targeted campaigns on social media platforms and search engine marketing. Special focus was placed on utilizing Facebook, Instagram, TikTok, and Google Ads, complemented by creative display marketing campaigns.

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    platforms

    Meta
    Facebook & Instagram
    Screenshot 2024-05-08 133747
    TikTok
    Ads Icon
    Google Ads
    Dating Apps
    Lovoo
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    “In a fast-paced world, it is important for maybe-baby to find new channels, as well as experts who understand the product. That’s why I rely on ONELINE. They are reliable and understand the needs of our customers and us as entrepreneurs.”

    Markus Wäfler Wäfler Diagnostics AG
    mac-background
    Design ohne Titel (5)
    Screenshot 2024-05-08 133541

    Why social media marketing?

    For maybe-baby, social media marketing offers crucial advantages:

    1. Reaching the Target Audience: The young, tech-savvy demographic of maybe-baby primarily engages on platforms like Facebook, Instagram, and TikTok, enabling direct and effective communication.
    2. Interaction and Feedback: Social media allows maybe-baby to interact directly with customers and respond quickly to their feedback, enhancing customer loyalty.
    3. Cost Efficiency: Social media ads are cost-effective and can be precisely targeted based on location and behavior, optimizing advertising expenditures.
    4. Brand Awareness and Engagement: By using creative content such as user-generated content (UGC) and memes, maybe-baby can increase brand awareness and foster user engagement.

    These strategies help maybe-baby effectively expand its visibility and customer base, differentiating itself in a competitive market.

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    Display Ads

    We place great importance on targeted measures. The decision to run display ads on dating apps is based on both strategic considerations and impressive results.

    Results

    1 million
    Impressions
    11.74
    Click-Through Rate (CTR)
    Lovoo

    Google Ads

    Instagram Post (3)

    Why Google Ads?

    The choice to include Google Ads as part of maybe-baby’s marketing strategy was based on its ability to reach a broad and targeted audience. Google Ads allows for precise targeting based on search queries, ensuring that ads are displayed exactly when users are actively searching for relevant products. This results in higher relevance and effectiveness of the ads, which is especially important for generating qualified leads and increasing brand visibility at crucial moments of customer decision-making.

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