kiana Krippen Case
kiana Krippen
At all kiana Krippen locations, the children are in the foreground. This includes learning in nature as well as language development. The uniqueness of each child is the center of the nature-based nursery. The name of the company means “the 4 elements”. And according to this principle of earth, fire, water, and air, the children at kiana learn to engage with nature and pay attention to the environment and other living beings.
Happy and satisfied children thanks to kiana Krippen
For the satisfaction of the children, we as ONELINE, in a remote sense, have also provided. Thanks to our SEO optimizations, the appealing website, and its functions, parents can find the company on the World Wide Web and, thanks to an integrated online booking tool, they can book the daycare places for their offspring directly online. And so the children can be accommodated in one of the locations of kiana Krippen and enjoy first-class and super child-friendly as well as nature-oriented childcare.
LET'S GOCooperation kiana Krippen X ONELINE
Actions
SEO
A visibility increase of over 300% within 6 months – wow! This, among other things, is an impact of our monthly SEO measures.
At the beginning of the cooperation kiana x ONELINE we analyzed the company to the last detail – we took a close look at kiana Krippen.
Among other things, we compared the various competing nurseries with each other and looked, especially in terms of SEO, with which keywords they rank. With this analysis, we were then able to filter out the 10 most potential focus keywords that best suited kiana cribs and with which we knew exactly: this will take kiana Krippen to the next level.
Once the 10 focus keywords were crystallized, we created a content plan for kiana. This shows the monthly posts and their title, content and focus keyword. With this plan, kiana always knows the status of the monthly SEO measures and, together, we can get the best possible out.
- Focus Keywords Analysis
- Competitor analysis
- Publishing monthly posts
- Pushing on social media
- Regular reporting
It is very important to us that the monthly posts reflect the tone of the company; with a lot of natural educational knowledge, appealing to mothers and fathers, and child-friendly.
During our collaboration with kiana, the above 10 focus keywords have now become a respectable 704 keywords, which we were able to optimize thanks to the monthly SEO measures, and are now listed on higher ranks in Google search.
Results
Technical SEO Optimisation
In addition to the above-mentioned monthly measures, there are also technical SEO optimizations, which we were allowed to carry out for kiana Krippen. Only in combination with monthly measures and technical optimizations can we achieve the best results. innit the top of the list for implementing technical SEO optimizations is the improvement of the page speed – and we could improve it! With a desktop performance of 98%, we play in the top league and can assure you: when visiting the website of kianakrippen.ch there will be no waiting time.
We were able to improve the pagespeed by optimizing the image sizes, among other things. We provided the company with high-resolution yet performant and appealing images. run-through regular analysis and reporting, we keep kiana Krippen up to date and can, together with them, see the statistics increase – performance, visitor numbers, and visibility. In addition, these reports help us to make any necessary optimizations to make the statistics even higher.
- Page speed improvement
- Systems up to date
- Optimization of image sizes
- regular analysis and reporting
- Implementation of further optimizations
Results
Webdesign
A successful web design has the following characteristics:
- User Experience
- SEO optimized
- Responsive
- Corporate Design
And for us, it was quite clear: all these points are fulfilled – which we did! The kiana Krippen website is not only very appealing but also has various features that help the company to achieve greater reach and awareness.
We have placed the focus here on the mobile version. After all, more and more website visitors are calling up kianakrippen.ch using mobile instead of a desktop device. Thus, the user experience is not only on the desktop version but also on all mobile devices at the highest level and offers the visitor an appealing and user-friendly web presence.
LET'S GOWeb Development
Everything is from a single source – the design and programming.
For the design, of the digital business card of kiana Krippen, we were guided by the motto: the children are the center of attention. And that’s how we implemented the design. With the friendly and natural colors in orange and green, we wanted to reflect the philosophy of the nursery. The color orange is based on the childlike and playful, with the green color we clearly show kiana’s strong connection to nature.
We also deliberately chose the visual language. We took professional photos in the kiana cribs. This way we could do without posed-style pictures and show kiana in real life. With design elements such as rounded corners on images and buttons, we make the design look a bit more playful and soft.
In a nutshell: the design creates a feeling of well-being and trust in the website visitor.
However, it is not only important that the design is appealing to the visitor. It is also important that the programming is done on a high level. Again, points such as Responsive, i.e. the display of the page on different devices, play a role.
It was very important to the company to be able to deal with the website flexibly after it had been set up and to have the option of making some adjustments ourselves; we also fulfilled this. For example, kiana Krippen can create new pages themselves, add or change content, or add images. In other words: super high flexibility!
What we have also made possible is that the parents of the children who visit the website of kiana Krippen are directly able to book their daycare places online. This is done with the help of a login area for the parents. There they also can view and download the individual documents of the different locations.
We also took care of the connections for a newsletter tool as well as Google Maps and thus offered kiana Krippen a full service in the area of web development.
Photography
Visuals – this is one of the most important points in a digital presence. Because they should immediately appeal to the visitor, pick him up, and, in the best case, convey to him what he was looking for. In the case of kiana, website visitors are looking for the nursery they trust. We can meet this demand with self-shot photos from our photographer Shkelzen.
During several visits to the daycare centers at the various locations, he accompanied the children to play inside as well as outside the daycare centers. And thus provides a real insight into the daycare centers.
ki = kids
a = and
na = nature
Likewise, kiana in Hawaiian has a nature-based meaning: 4 elements.
