Story Import Parfumerie
Lead generation for Import Parfumerie
As an established Swiss beauty brand with a strong branch network and growing digital presence, Import Parfumerie focuses on high-quality products at attractive prices. Since 2022, it has relied on ONELINE for effective B2C lead generation via the Win4Win network – 12 campaigns have already been successfully implemented together.
Targeted lead generation via Win4Win
Together with Import Parfumerie, we have defined the goal of attracting new potential customers with a high affinity for beauty products – efficiently, in compliance with data protection regulations and throughout Switzerland. The campaigns are designed not only to attract short-term attention, but also to build a long-term database for CRM measures and performance marketing.
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Measures
Competitions & newsletters via Win4Win
With our Win4Win competition platform, we rely on one of the most effective methods in B2C marketing: competitions combined with targeted newsletter marketing.
Thanks to precise target group segmentation and attractive prizes in the beauty segment, we are able to generate leads that exactly match the desired customer group – fully double opt-in verified and compliant with data protection regulations.
- Competitions on Win4Win to activate beauty-conscious target groups
- Personalised newsletters to over 150,000 recipients
- Regular campaign optimisation based on interactions and target group behaviour
- Data export on a weekly basis
Results
Planning measures involves one very important point: knowing the objectives.
Successful action planning begins with a clear understanding of the objectives. That is why we at ONELINE work closely with Import Parfumerie right from the start: together, we define measurable goals, understand the needs of the target group and use this information to develop a sound strategy for campaign planning.
This strategic approach has proven successful – including for Import Parfumerie. Since the first campaign in 2022, twelve campaigns have already been successfully implemented. The continuous development of the approach and precise targeting based on performance data form the basis of this ongoing collaboration.
The leads generated correspond to the target group defined in advance. A targeted mix of paid ads and organic visibility via Win4Win has proven to be particularly effective. Due to constantly changing algorithms, it is becoming increasingly difficult for many companies to remain organically visible – paid channels and data-based newsletters therefore remain key success factors for Import Parfumerie campaigns.