FUJIFILM Case
FUJIFILM
In the world of photography and imaging, one name stands for quality, know-how, and passion for almost 90 years: FUJIFILM Switzerland. As one of the leading manufacturers in the photography scene, FUJIFILM is synonymous with high-quality cameras and first-class image processing. But even an established giant like FUJIFILM was confronted with the challenges of the digital age.
FUJIFILM AKA OUR 360° CUSTOMER
At FUJIFILM we are ONELINE with various disciplines in the field of online marketing. Thanks to our body leasing offer, which the photography manufacturer uses, we are part of the internal marketing team of FUJIFILM. The company thus benefits from our know-how and we have the opportunity to use synergies. But also in the area of SEA and website as well as newsletter ONELINE is available as a contact for FUJIFILM.
LOSLEGENCooperation FUJIFILM X ONELINE
“Professional and uncomplicated. We appreciate these points and the fact that the ONELINE team tailors projects and requirements to our needs and also knows the set screws to crucial details. They also have an open ear for every concern and the constructive discussions lead to the best results. Thank you for the valuable cooperation.”
Actions
Bodyleasing
Body- alias Buddyleasing – ONELINE as expert and friend at FUJIFILM
Body leasing is about being able to offer a company an expert and thus relieve the workload. However, the cooperation in body leasing is so intensive that the expert usually becomes a buddy – a direct work colleague. And that’s how we experienced it at FUJIFILM, too.
Our experts operate from the ONELINE office, but are directly available to FUJIFILM as a contact person and can seemingly act as a full company member. This allows companies to bring experts on board, mutually exploit synergies and thus take the company and the marketing agency to the next level.
Newsletter Marketing
- Increase click-through rate
- Increase of opening rate
- 50% content creation
- Lowering the unsubscribe rate
Results
In the summer of 2019, we were allowed to start as a company ONELINE with the newsletter marketing of FUJIFILM. In the meantime, we can show an increase in subscribers of over 250% – what a number! Likewise, we take care of about 50% of the content creation and are allowed to send a newsletter 2 times a month on behalf of FUJIFILM. These newsletters are regularly analyzed, evaluated, and optimized thanks to many years of know-how. In this way, we make it possible to steadily increase the open rate to over 30% and keep the unsubscribe rate low.
SEA
The focus of SEA (Search Engine Advertising) is on placing targeted ads to increase the visibility of the company even before the organic search results. In Google search results, such ads are often marked with the label “ad”. SEA offers the opportunity to achieve visible results in a short time and to effectively address potential customers. By placing targeted ads, companies can increase their presence and thus drive revenue generation. Combining SEA with other marketing efforts can achieve the ultimate in online marketing, as SEA optimizes performance and visibility.
By managing and continuously optimizing over 30,000 keywords, 90 ad groups, and more than 100 ads, we have significantly improved FUJIFILM Switzerland’s visibility in search results, resulting in increased visibility and website traffic.
GET STARTED NOWWebsite
Development
Our project for FUJI.ch was a comprehensive 360° web project realized in close cooperation with the marketing team of FUJI.ch and ONELINE. From the very beginning, it was clear that FUJI.ch’s new online presence would reflect the brand’s rich history of tradition while creating a unique imagery experience for loyal customers.
The conception of this project was developed in an intensive workshop, where clear focal points, priorities and goals were defined. Special attention was paid to the user experience. The new FUJI website was to be a seamless combination of a playful animation world and a structured user experience on the website. A challenging task, but one we faced with great commitment.
FUJIFILM, with Japanese roots, is a true institution in the global photography world. The brand is known for its high-quality and innovative products. Our task was to clearly express these values in the new web design. The unique design was created by selecting from various design proposals, ensuring a constant exchange with the FUJI team.
The content management system (CMS) is based on WordPress and was developed in-house to meet FUJI’s specific requirements. It includes various animations, is multilingual and integrates various interfaces. One of the key requirements for ONELINE was to provide exceptional flexibility in terms of content and landing page editing. Some of the more than 60 customized individual blocks are listed below.
Performance
Unbeatable resolution
Contrast Effect
