Case Auto Monkey – FC St. Gallen
Auto Monkey – FC St. Gallen
FC St. Gallen 1879 is the oldest football club in Switzerland – deeply rooted in Eastern Switzerland with an exceptionally loyal community. To reach new sponsors in a targeted and efficient way, the club chose Auto Monkey – relying on data-driven B2B lead generation with emotional and regional relevance. ONELINE developed a smart, automated email campaign for FCSG to directly address potential sponsorship partners in Eastern Switzerland. The focus was on personal connection, strategic segmentation, and authentic messaging – resulting in over 70 generated leads and an open rate of more than 52%.
More Leads, Less Effort – Auto Monkey Makes It Possible
Auto Monkey is a state-of-the-art tool for automated B2B lead generation that is characterized by its efficiency and scalability.
Developed by ONELINE, Auto Monkey combines advanced data collection and analysis technologies to create personalized email campaigns tailored directly to the needs of the target audience. The tool regularly delivers qualified leads and optimizes the sales process to achieve maximum results with minimum effort.
In this way, converts prospects into permanent customers and supports companies in effectively scaling and automating their lead generation.
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Partnerships That Fit the Region
What’s behind it
FC St. Gallen 1879 is more than just a football club – it’s a symbol of identity for Eastern Switzerland. To win new sponsorship partners, the club partnered with ONELINE for a data-driven yet emotional B2B campaign. With Auto Monkey, relevant SMEs and decision-makers were identified, contacted automatically, and guided into high-quality dialogue – with the goal of building strong partnerships for Switzerland’s oldest football club.
Target groupStrategic planning
Strategic planning
In the planning phase, the regional economy around St. Gallen was analysed in detail. The aim was to reach medium-sized companies with a marketing or executive focus that are regionally anchored and looking for ways to emotionally enhance their brand. ONELINE defined a clear target group profile and worked with FCSG to determine the relevant decision-making levels.
Contact searchIdentify decision-makers
Identify decision-makers
Using over 100 filtering options, owners, CEOs, and marketing directors from the region were precisely identified. The contact lists were individually aligned with the values and target audience of FC St. Gallen – creating a highly qualified B2B database for the subsequent funnel.
E-mail templatesDevelop personalized speeches
Develop personalized speeches
The messaging focused on common ground: regional ties, passion, and visibility. Emails were designed to build closeness while maintaining professional information delivery. The content emphasised the FCSG community, the hospitality offering, and the opportunity to show genuine commitment as a sponsor. Each message was tailored to the recipient, conveying credibility and accessibility.
Lead generationAutomated e-mail campaigns
Automated e-mail campaigns
After the set-up, the Auto Monkey campaign launched. For seven months, around 60 emails per day were sent automatically. With fine-tuned timing and a personalised sequence, the outreach felt authentic – neither like mass marketing nor cold calling.
ConversionTurn interested parties into customers
Turn interested parties into customers
Interested companies often responded after just the first or second email. ONELINE qualified these leads and handed them over to FCSG for further follow-up. The high open rate of 52.32% and the positive qualitative feedback showed that the club was perceived as a relevant and approachable regional business partner – a strong foundation for sustainable sponsorship partnerships.
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