Case Auto Monkey – Emperio
Auto Monkey – Emperio AG
Emperio AG is a boutique real estate agency specialized in the emotional and digital marketing of new construction projects. Acting as the interface between developers and buyers, Emperio combines design, communication, and market logic effectively – focused, high-quality, and reliable. ONELINE designed an Auto Monkey campaign for Emperio that specifically targeted developers, project managers, and real estate decision-makers. The campaign addressed the challenge of making premium projects visible through emotional storytelling – from the first visualization to the sales launch. The tone was empathetic, professional, and never pushy – with the goal of building trust and generating concrete leads for new mandates.
New builds meet demand – how Auto Monkey simplifies project marketing
Auto Monkey is a state-of-the-art tool for automated B2B lead generation that is characterized by its efficiency and scalability.
Developed by ONELINE, Auto Monkey combines advanced data collection and analysis technologies to create personalized email campaigns tailored directly to the needs of the target audience. The tool regularly delivers qualified leads and optimizes the sales process to achieve maximum results with minimum effort.
In this way, Auto Monkey converts prospects into permanent customers and supports companies in effectively scaling and automating their lead generation.
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Project marketing at eye level: How Emperio convinced with Auto Monkey
From vision to sales: How Emperio positioned projects with Auto Monkey
Successful new-build marketing today requires more than plans and square meters. With Auto Monkey, Emperio reached decision-makers responsible for communication, positioning, and sales launches. The campaign focused on trust, clarity, and added value – enabling collaboration that creates impact before construction even begins.
Target groupStrategic planning
Strategic planning
Auto Monkey filtered for roles such as managing directors, project leads, marketing managers, and sales coordinators – specifically within companies focusing on new builds. Selection criteria included project volume, region, and market orientation (premium, residential, densification).
Contact searchIdentify decision-makers
Identify decision-makers
Auto Monkey filtered for roles such as managing directors, project leads, marketing managers, and sales coordinators – specifically in companies focusing on new-build projects. Selection criteria included project volume, region, and market orientation (premium, residential, densification).
E-mail templatesDevelop personalized speeches
Develop personalized speeches
The templates addressed the often underestimated challenge of project marketing: How can I position a construction project emotionally, digitally, and efficiently? The texts reflected real situations – such as lack of visibility or extended sales phases – and offered concrete solutions instead of generic phrases.
Lead generationAutomated e-mail campaigns
Automated e-mail campaigns
Around 30 emails were sent daily – individually tailored yet automated. The structure: initial email with project reference, reminder with clear differentiation, and a functional email featuring a concrete example of a successful Emperio project. The latter achieved the highest response rate.
ConversionTurn interested parties into customers
Turn interested parties into customers
Responses ranged from requests for references to concrete project proposals. Emperio used these qualified leads to deepen its offer in direct exchanges – always with the goal of bringing project marketing to the point, rather than simply advertising.
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