Case Auto Monkey – EHC Biel
Auto Monkey – EHC Biel
EHC Biel is one of the largest and most popular ice hockey clubs in Switzerland. With impressive media presence, loyal fans, and an exclusive B2B network, the club is a first-class platform for sponsorship. To market these opportunities in a targeted way, EHC Biel relied on Auto Monkey – and gained over 50 new business contacts. In close collaboration with the club’s marketing team, ONELINE developed an Auto Monkey campaign that specifically addressed potential sponsors. The focus: regional SMEs and nationally active companies interested in visibility, business events, and social engagement in the sports environment. The emails were designed to combine proximity, professionalism, and economic value – resulting in strong, qualified leads.
More visibility, more sponsors – unlocking network power with Auto Monkey
Auto Monkey is a state-of-the-art tool for automated B2B lead generation that is characterized by its efficiency and scalability.
Developed by ONELINE, Auto Monkey combines advanced data collection and analysis technologies to create personalized email campaigns tailored directly to the needs of the target audience. The tool regularly delivers qualified leads and optimizes the sales process to achieve maximum results with minimum effort.
In this way, Auto Monkey converts prospects into permanent customers and supports companies in effectively scaling and automating their lead generation.
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50+ Leads generated through Auto Monkey for EHC Biel
Hitting sponsors where it matters
EHC Biel is more than just an ice hockey club – it is a community hub, a networking center, and a strong brand partner. With Auto Monkey, a digital path was created to reach new sponsors efficiently, empathetically, and in an automated way. Emotional storytelling combined with data-driven targeting led to strong results – generating leads that not only clicked but identified with the club.
Target groupStrategic planning
Strategic planning
At the core of the campaign was a clear definition of relevant decision-makers: CEOs, marketing managers, and owners from the Biel region as well as nationally active companies with an interest in sponsorship. The planning included both local SMEs and brands eager to emotionally enhance their reach through sport – with a focus on networking, visibility, and hospitality.
Contact searchIdentify decision-makers
Identify decision-makers
Auto Monkey precisely identified contacts that matched EHC Biel’s sponsorship profile. More than 100 filters enabled accurate selection by industry, function, location, and company size. This resulted in high-quality B2B contact lists with concrete potential – from standard sponsorship packages starting at CHF 2,500 to customized partnerships.
E-mail templatesDevelop personalized speeches
Develop personalized speeches
The emails highlighted the benefits of sponsoring EHC Biel: visibility, proximity, emotional anchoring, and access to business events. Visuals and wording from the hockey world were used – approachable, yet professional. Each email was individually tailored to create immediate relevance and spark interest – without clichés.
Lead generationAutomated e-mail campaigns
Automated e-mail campaigns
Over nine months, around 60 emails were sent daily – automated yet highly personalized. Contact sequences were adapted based on responses, ensuring that interest was further nurtured with targeted follow-ups. The funnel was designed to generate resonance – through meeting requests, replies, or internal referrals.
ConversionTurn interested parties into customers
Turn interested parties into customers
Leads were continuously forwarded to the EHC Biel team – including contact data, reactions, and recommended next steps. Thanks to professional presentation, emotional messaging, and strategic funnel design, multiple new conversations were initiated and sponsorships prepared. The response was not only strong in quantity but also highly qualitative.
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