Dyson Story
Dyson
Dyson is a global leader in innovative household appliances, recognised for its pioneering technologies and stylish design. Since the 1990s, Dyson has continued to set new standards in the industry and is synonymous with innovation and quality. Dyson products can be found in many homes around the world and are synonymous with efficiency, performance and exceptional design. From hoovers to air purifiers and hair dryers, Dyson products are recognised for their reliability and high performance.
100% UNIQUE LEADS FOR THE SWISS MARKET
We are proud of our successful collaboration with Dyson, one of the world’s leading manufacturers of household appliances. We have been actively supporting Dyson in generating high-quality leads for several years. As a specialised lead generation agency, our aim is to increase Dyson’s reach and make potential customers aware of their innovative and technologically advanced products. The high quality of the leads ensures that the data obtained is usable in the long term and secures future business.
Through our customised marketing strategies and deep understanding of the Swiss market, we have been able to help Dyson increase brand awareness and build an engaged customer database. Our continuous optimisation processes ensure that lead generation campaigns are always state of the art and deliver the highest ROI.
Find out more about lead generation now
At Dyson Switzerland, we have been working with ONELINE for about a year, especially for lead generation. We have already been able to triple our prospect base with qualitative leads through several individualised campaigns. We are very satisfied with the performance and sustainability and will certainly continue the collaboration, also due to the flexibility.
STRATEGIES AND MEASURES
Lead generation
To be truly successful in marketing, clever lead generation is essential. This is the only way to reach potential customers and get them excited about the company.
At ONELINE, your leading lead generation agency, we know how crucial this is. That’s why we’ve worked hard with Dyson to attract real prospects to their products. We’ve gone the extra mile and tapped into the best contacts for the Swiss market. Our approach includes:
- Target group analysis: We carried out a comprehensive analysis of the target group in order to precisely understand the needs and interests of potential customers.
- Integration of the Dyson competition: We integrated the Dyson competition into our win4win.ch platform. Users were redirected directly to the Dyson website, which meant that the leads landed directly with the customer. This direct connection created a seamless user experience and increased the likelihood that users would be interested in Dyson’s products.
- Advertising and push campaigns: To maximise the attention of the target group, we advertised and pushed the competition in a targeted manner. By using online competitions, social media campaigns, newsletters and targeted content marketing, we were able to achieve maximum reach and a high level of engagement.
- Continuous optimisation: By constantly monitoring and adapting the campaigns, we have been able to continuously increase the efficiency and effectiveness of our measures. This guarantees a high quality of the leads generated and a maximum conversion rate.
Results
An essential aspect of planning measures is a clear understanding of the objectives. At ONELINE, the specialised lead generation agency, we are in close contact with our clients and together we research their goals, wishes and needs. This enables us to draw up a precise action plan and implement the measures in a targeted manner.
The leads generated for Dyson correspond exactly to the previously defined target profile. Thanks to our data-driven approach, we were able to ensure that the leads were not only convincing in terms of quantity, but above all in terms of quality.
We have also realised that sending out newsletters promotes competition even better. This results in more people signing up, which allows us to generate even more leads. Our strategic approach to newsletter creation and distribution ensures that the content is relevant and engaging, which significantly increases engagement rates.
By working closely with Dyson, we were not only able to optimise their lead generation, but also gain valuable insights into the Swiss market that will help us to make future campaigns even more effective.