GIDOR Coiffure Case
GIDOR Coiffure
GIDOR Coiffure – An oasis of style and beauty. Since its inception, GIDOR Coiffure has stood for excellence in hairdressing and unique beauty experiences. As the leading brand in Switzerland in the field of hair care and styling, GIDOR Coiffure embodies far more than just a conventional hairdressing chain – it is a true institution for discerning customers who place the highest value on quality and innovation. Currently, GIDOR Coiffure includes more than 100 branches, the online store clickandcare.ch, the renowned GIDOR Academy and various other coiffure and beauty brands. In total, the entire group of companies employs over 1200 people.
Radiant presence: brand awareness on social media
As an online marketing expert, ONELINE supports the GIDOR Coiffure team in terms of brand awareness on social media platforms. In today’s fast-paced world, nothing beats video content for effective and engaging communication with the target audience. The approach focuses on increasing the brand awareness of GIDOR Coiffure on the various social media platforms while building a strong bond with the existing customers. GIDOR Coiffure is thus perceived not just as a name, but as a compelling story that stirs emotions and builds long-term customer loyalty.
Interested in making your brand more popular?
“Video content has a remarkable ability to evoke emotion, convey information effectively, and capture viewers’ attention. They are a powerful tool to convey messages, tell stories, and share knowledge. The impact of video content on users is multi-faceted: it can inspire, inform, entertain and even influence behavior.”
LET’S PRODUCE
HIGH QUALITY SOCIAL MEDIA VIDEO CONTENT
To best support GIDOR Coiffure in terms of brand awareness on social media platforms, ONELINE covered the entire process in terms of video content, from brainstorming to post-production. The GIDOR Coiffure team only had to approve the final content.
The actual video shooting was done by our experienced team. We used modern technologies to achieve high quality footage.
- Concept Development
- Content Planning
- Model Organization
- Full Day Shooting
- Set Coordination
- Editing & Postproduction
- Music & Sound Design
Outcomes
Brand awareness and emotions through videos – Together with GIDOR Coiffure
The goal is to help GIDOR Coiffure harness the power of video content to increase brand awareness without you having to worry about the complex process. With the expertise and your approval, ONELINE created a captivating presence on social media platforms that appealed to the target audience and positively showcased the GIDOR Coiffure brand.
After filming, the footage was edited, visual elements were added, and everything was compiled into engaging videos. These videos were then submitted to GIDOR Coiffure for review. If any changes were needed, we made them to ensure that the final videos met expectations.
Of course, everything legal was also taken care of so that GIDOR Coiffure could post the videos on their social media channels without worry.
Performance
BEHIND THE SCENES
