Case campus.swiss
campus.swiss
campus.swiss is an educational provider focusing on practice-oriented degree programmes in Switzerland. It offers modern, part-time programmes for prospective professionals in various disciplines and is aimed at ambitious individuals who want to combine theory and practice in a targeted manner.
Targeted advertising via Google and social media ads
To boost the visibility of the school and its courses, campus.swiss relied on digital advertising via Google Ads and social media. Precise targeting and ongoing performance optimisation were used to draw the attention of interested parties to the campus’s offerings – whether through search ads related to education and training or eye-catching campaigns on Facebook and Instagram. The focus was particularly on the current courses for autumn 2024 and winter 2025.
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In collaboration with campus.swiss, we were able to implement several seasonal awareness campaigns for various courses in a competitive market environment. Thanks to the medium-term collaboration, the lessons learned were directly incorporated into new campaigns, enabling us to gradually improve performance.
MEASURES
Social Media Ads
More visibility for courses through targeted search engine advertising
Social media ads on platforms such as Facebook and Instagram are a powerful way to reach a broad and engaged audience. This form of advertising allows companies to convey their messages directly to relevant users through precise audience targeting and appealing visual content. By leveraging extensive data and demographic information, campaigns can be designed to achieve maximum impact and high interaction rates.
To specifically promote the autumn 2024 and winter 2025 courses, campus.swiss relied on wide-reaching meta ads. The ads ran on Facebook and Instagram, with separate campaigns being launched for each platform. The aim was to appeal to potential students and direct them to the landing page.
The results prove the effectiveness of the measure:
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Autumn 2024 campaign: 333,428 impressions with a budget of CHF 6,000 (CPM: CHF 17.99)
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Winter 2025 campaign: 101,131 impressions, 27,105 people reached and 754 link clicks (CPM: £18.60 with a budget of £1,500)
Through targeted communication, appropriate visuals and differentiated modulation, a relevant target group was efficiently activated.
Google Ads – Visibility for active search queries
ONELINE supported campus.swiss with a comprehensive Google Ads Search campaign. The aim was to target potential students who were actively searching for further education opportunities – for example, with search queries such as ‘part-time study Switzerland’ or ‘further education marketing’. The ads led directly to relevant landing pages with information on degree programmes and application options. Thanks to conversion tracking and continuous optimisation, performance values were steadily improved.
Results
