Case AURMEL

AURMEL – Exclusive Swiss honey in the luxury segment

Aurmel, THE pioneer of exclusive honey, presents unique, handcrafted honey from the lushest Alpine meadows in Switzerland. Each batch is a masterpiece created through traditional craftsmanship and sustainable beekeeping. The aim was to create a unique positioning that highlights both the exclusivity of the product and its sustainable production. ONELINE took on the complete strategy development, product development and web development for Aurmel. From the conception of the brand to the design and programming of the online shop, we supported Aurmel in realising their vision of an exclusive luxury brand.

Exclusive website for Aurmel Gold Honey

From the outset, ONELINE was responsible for Aurmel’s strategy development, product development and web development. The aim was to clearly establish the brand as a luxury product and to underline this with an appealing web presence.

Our tailor-made website offers an elegant, minimalist design that emphasises the exclusivity of the product and makes its premium quality evident in every interaction. The focus was on intuitive user guidance, which makes it possible to present the honey as an exclusive luxury item and directly inspire customers.

ONELINE

Web Development

Product development

Strategy development

Webdesign

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Facts at a glance

Performance

Collaboration with ONELINE over the years

+15

Years of experience

+20

Bee colonies

100%

Ecological production

ONELINE Web Development

Aurmel relied on our expertise in web development to create a digital platform that perfectly showcases the brand. The project was characterised by our innovative approach and our pursuit of the highest quality. Aurmel and ONELINE worked hand in hand to create an online experience that is both aesthetically appealing and functionally compelling.

MISSION

BEEKEEPER

Land for bees

Aurmel combines luxury and sustainability by producing every drop of its gold-infused honey in harmony with nature. A portion of the proceeds goes towards protecting and expanding bee refuges, which strengthens biodiversity and stabilises the ecosystem. This ecological responsibility is evident in every aspect of the production process and website design, offering a sustainable and luxurious customer experience.

Social responsibility

Aurmel is committed to social responsibility by actively involving pensioners in honey production. Through a unique programme, senior citizens look after their own beehives and receive financial support in return. A portion of the sales proceeds goes directly to this programme, which benefits both the bee population and pensioners. ONELINE has integrated this commitment into the website to clearly communicate the connection between luxury and social responsibility.