Story Angela Bruderer
Win4Win – Angela Bruderer
Angela Bruderer stands for stylish living and trendy fashion – with a carefully curated range of home accessories, furniture, textiles and fashionable outfits for everyday wear. As a lifestyle brand with a keen sense of aesthetics and quality, Angela Bruderer targets a design-savvy B2C audience that wants to be inspired both online and offline.
With the help of Win4Win and ONELINE, new contacts were specifically established that perfectly match the Angela Bruderer community. The campaigns used classic competition mechanics with voucher logic and achieved a high interaction rate while also strengthening brand loyalty.
From home decor ideas to leads: How Angela Bruderer wins customers with Win4Win
Three targeted Win4Win campaigns have already been implemented in collaboration with ONELINE. Both combined classic voucher logic with effective lead marketing and were tailored precisely to the diverse target group – with measurable success.
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Measures
Lead generation
The implementation relied on proven Win4Win components:
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Classic B2C competition with high-value shopping voucher
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Attractive creative design in brand look
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Mobile-optimised landing page with clear conversion guidance
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Verification via GDPR-compliant double opt-in
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Targeted use of paid ads to increase reach
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Smooth data export for further marketing measures
Results
Strategy & objectives
Every successful campaign begins with a clear objective. Together with Angela Bruderer, we analysed the target group, defined relevant incentives and selected the appropriate channels.
The focus was on:
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Brand visibility in the digital space
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Establishment of an activatable contact base
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Linking product world and lead generation
Results & learnings
Even without concrete figures, it is already clear that the first three campaigns were the ideal start to a successful collaboration. The voucher mechanism in particular proved to be a driving factor for high conversion rates and strong participation rates. The combination of a well-thought-out approach, appropriate incentives and brand-appropriate design ensured consistently positive user feedback.