Why having your own website is essential
Whether it’s a hairdresser, a doctor, a supermarket or a tradesman – nowadays, anyone looking for products or services usually first informs themselves on the Internet. Companies that cannot be found here do not exist – to exaggerate.
A perfect website can reach potential customers more easily, inform them about important facts like opening hours and offers, generate attention and thus increase sales. Professional web design and high-quality, informative content additionally provide a competitive advantage. If possible and useful, the company’s own homepage can be turned into an online store.
The Internet appearance offers furthermore simply and economically the possibility of increasing the influence radius by a multiple and of simplifying the accessibility. As a signboard, it can be accessed by interested parties 24 hours a day, 365 days a year – worldwide. This makes it much easier to increase awareness.
What makes a successful website
Successful websites have some things in common and fulfill important points. These are:
- appealing design
- clear structure and simple navigation
- high-quality, relevant and interesting content
- user-friendliness
- optimized for mobile devices
- CTA
- contact options
Design and color choice play crucial roles in the visual design and impression of the website, as does the font. As a figurehead or business card, these elements should therefore be immediately convincing. Well readable, appealing and fitting to the company it can convince and invites to stay.
Visitors to the site should be able to find their way around quickly and easily. A sensibly structured navigation helps them to find their way around.
In order for readers and potential customers to get a good overview and directly associate the company with positive aspects and high quality, all texts must be error-free, interesting and relevant. It also makes sense to design the content in a varied way. Photos, graphics, lists, internal and external links loosen up the structure and ensure a longer dwell time. Appropriate WordPress plugins can be helpful. If this is too much work for you, you can hire a web design agency.
Nevertheless, the loading times should be short and it must be designed user-friendly in every respect. This also applies to mobile devices, which are increasingly used to access websites. If the structure falters again and again, long loading times result. If you have to zoom in to read, many readers find this so frustrating that they prefer to go to another homepage.
With the right online marketing tools such as email marketing, performance marketing, influencer marketing or newsletter marketing, a good website and thus effective lead generation can succeed. Last but not least, a CTA – a call-to-action – should be repeated on the website.
Why is professional web design important?
The first seconds or even milliseconds decide about success and failure of the website. Colors too garish, font hard to read, sheer chaos? That discourages and tempts to click on quickly. The same applies if the design looks cheap or contains errors. Professional web design prevents such problems.
It looks immediately appealing and thus enables a pleasant and inviting experience that invites you to read on and discover more. As a first impression, it should be clear which option is to be preferred.
Additionally, web design plays an important role in SEO and SEA. Whoever makes mistakes here, worsens the findability of the page via search engines and is hardly findable on the Internet despite website. Thus, an important and decisive opportunity to increase the number of prospects, customers and sales is lost. Also the current trends in online marketing should be known. As an alternative, you can hire a web design agency that understands and implements responsive web design.
This is what professional web design looks like
Professional web design is an individual solution, which is adapted to the target group and the company in every respect. The design is visually convincing and creates a positive and pleasant impression. In addition, it offers fast loading times, creates a serious effect and accommodates the target group through simple and intuitive use and operation.
Since potential customers infer products, services and customer service from the website, the entire professional concept is designed for usability, high quality and an all-round positive user experience. In short, site visitors should feel comfortable, well advised and in good hands. Web designers take these factors into account, as well as the design that fits the company and the brand’s message.
Why does a company need professional web design?
Creating a website and knowing and eradicating all possible errors, complications, requirements and possibilities is a difficult task for non-experts. Often, problems only become apparent when complaints arise or the expected success fails to materialize. In these cases, a comprehensive analysis is required, which, like the initial creation, is extensive and complex.
If you try to create it yourself, you can definitely achieve satisfactory results with a modular system. WordPress themes and templates can also be a great support here. Even these, however, require some time and nerves.
In contrast, web designers create a homepage according to the ideas in a short time. Taking into account all specifications, an individual result is created, which can convince in every respect. It can be extended without any problems and can therefore be updated continuously. Likewise, the Internet presence can grow together with the company.
If a website already exists, it can also be subsequently optimized and updated. On its own, this is usually not possible or only through very large and tedious effort.
Professional web design: an investment that pays off
Those who decide to have their own or company’s website professionally designed not only prevent problems and errors from the very beginning, but also save time and effort. Visually a better result is achieved and at the same time the search engine optimization is improved. The investment in web designers therefore pays off in many ways in the short and long term.
