What is WordPress?
If you take even a fleeting glance at the web, you will unconsciously and with certainty come across the concept of WordPress. WordPress is the most popular software for the creation of powerful and clearly arranged websites. Initially primarily a tool for building blogs, WordPress is now the go-to software for all players on the Internet, from hobby bloggers to large corporations. In fact, websites operated with WordPress now account for more than a third of all pages on the World Wide Web. This unbelievable number illustrates the great importance.
WordPress is a CMS (in German: Content-Management-System). As such it enables the website operator to create and manage content on his own website. The special thing about a CMS like WordPress is its comprehensive availability and simplicity. With WordPress, website operators can edit the interface structure of a website. Deeper paths, which require skills in IT technology and programming, need not be taken by the operator. WordPress provides the technical skeleton as a hoster. Accordingly, website operators can exclusively take care of the structure of the content.
Highly functional without programming knowledge
Time is a precious commodity. Not every website operator has the time resources to acquire sufficient knowledge of information technology. Nevertheless, many economic processes nowadays take place online. From brand presence in organic search results to placing advertisements to managing a successful online shop, a multitude of economic factors have already been digitised. Accordingly, the use of web services is a basic prerequisite for a future-oriented, long-term concept.
CMSs such as WordPress represent an interface between the creative work on the website and the technical requirements. Thanks to WordPress, website operators can concentrate on improving the content and developing effective SEO measures without having to look after the technical component of the website construction.
The ten most important advantages of WordPress:
1. WordPress is free of charge
WordPress is free in its normal form. Basically, one differentiates between wordpress.org and wordpress.com. WordPress.org is an open source software for self-hosters. Operators control and fill the website themselves. All content is created and uploaded by the operator himself. Most plugins and themes can be used completely free of charge.
In contrast, wordpress.com refers to a guided, external development of the website. WordPress.com is with costs. Because of the greater influence and the omission of costs, most website operators successfully use the free wordpress.org. A use of the commercial version is usually not necessary, since the design possibilities are comprehensive and sufficient even with the free version.
2. WordPress can be customized
WordPress is free of charge, but by no means one-sided. Website operators can let off steam with different plugins and themes as they please. Color scheme, page structure and many other visual design options can be selected individually. In addition, there is a free hand in the functional structure of the website. Plugins such as contact forms, CTAs or e-commerce sections extend the website, make it target group friendly and increase the possibilities.
Website operators can use more than 50,000 free plugins and more than 5,000 free themes with WordPress. In addition, there is a wide selection of premium alternatives that can be added to the repertoire for a small fee. The high flexibility provides an individual, distinctive and adhesive design of the website and at the same time guarantees a functional structural arrangement.
3. Simple, fast, effective
Setting up a website with WordPress is easy even for beginners. The program is extremely user-friendly. So website operators can easily see what each input field is used for. The layout and design of WordPress is reminiscent of the well-known Microsoft Office products. So if you have experience with Office, you will be able to orientate yourself well in WordPress.
The program is expressly not only aimed at long-established professionals in the field of website creation, but also offers beginners an easy start. The high usability contributes to the still immense popularity of WordPress.
4. Best conditions for the performance at search engines
Content and technology of a website are crucial for success in organic search results. This in turn is responsible for the traffic of a website and accordingly for the success with the target group. WordPress is recommended to every website operator also because of the search engine friendly technical conditions.
For example, many of the themes are technically efficient and ensure low loading times of the websites. The availability of the website for users is not only important to convince visitors. Google also uses parameters such as loading time as a criterion for the position in Google rankings. With the help of special SEO plugins such as YOAST SEO, WordPress enables an excellent presentation in the search results.
Thanks to the clearly arranged layouts, SEO-optimized content can be embedded in the website in an attractive and effective way.
5. WordPress offers a secure basis as market leader
Currently WordPress is the undisputed market leader in the CMS sector. Of course, those responsible are working diligently not to give up this supremacy. This results in ever new plugins and themes, which extend the palette of the possible with useful gadgets.
As a website operator, you also profit from the future prospects of the CMS. Basically, with many CMS there is always the risk of failure. If the CMS has to shut down, it can no longer fulfill its task as a hoster. In the worst case the website goes down. Whoever relies on a renowned CMS like WordPress prevents this risk.
6. Simple and meaningful tracking
WordPress is compatible with tracking services like Google Analytics or Google Search Console. Website operators can therefore easily record and subsequently evaluate the number, type and usage behaviour of users. This allows better and more precise concepts in online marketing and more realistic forecasts to be created. In the area of Business Intelligence WordPress convinces with a large amount of empirical data, which can be evaluated by means of relevant analysis methods.
7. Globale Community
WordPress is used by website operators all over the world. Therefore a constantly growing, huge community has existed for a long time. The dense network of WordPress users is known for registering and answering questions quickly. The community is organized through many different channels, including forums, Facebook and Meetups. Anyone can use the channel that suits him or her best.
The large fan community also provides a high degree of influence. Those responsible for WordPress are in a lively exchange with the community, so that many a suggestion for improvement is translated into a new plugin, a fresh theme or a redesign of the user interface. The services of WordPress are constantly extended and adapted.
8. Easy installation of updates
Extensions, plugins and updates require little time and effort. They can be installed within a few minutes and are then fully usable. Updates are used to adapt websites to new security requirements or to add new functions. It is recommended to carry out the free updates regularly to be able to use WordPress in the best possible way. Many updates install themselves after the approval of the operator and thus save time.
9. One software for each device
If you use WordPress, you do not need any additional software. An internet access and a web browser are all you need to build a great website with a wide reach in no time. So you can easily access WordPress and its tools and manage the website even when you are on the road. Thanks to the good WordPress apps for tablets and smartphones, you can also access it from a mobile device. Whether iPad, iPhone or Android, WordPress can be accessed from any device.
10. WordPress is versatile and adapts to the purpose
A frequently mentioned point of criticism for WordPress is the supposed concentration on small websites. It is true that in the beginning, mainly private bloggers used WordPress for manageable projects. But this time is long gone. Meanwhile many large companies like Microsoft run their websites with WordPress. The constant updates and extensions open up a wide range of special modifications, so that the website adapts perfectly to the requirements of the operator.
WordPress Support from the WordPress Agency Switzerland
WordPress is the ideal CMS for beginners and professionals. Websites can be quickly set up and easily operated. The user interface is ergonomic and easy to understand. Especially in the initial phase, the CMS guides website operators playfully through the setup process. At the same time, the possibilities are almost unlimited. This versatility is also appreciated by professionals and large companies.
Nevertheless, problems can of course arise during the creation phase as well as with administrative or strategic questions. If you are interested in WordPress and would like to get started, we will be happy to advise you on the advantages of the CMS and give you important tips to get started. On the other hand, if you already have some experience with WordPress and are looking for a creative solution to your problem, we will be happy to sit down with you as a professional WordPress agency. Our WordPress agency stands for innovative solutions, customer-oriented support and a large pool of experience in the field of content marketing.
Contact us now for a non-binding conversation! Together we can tap the full potential of WordPress!
