What does e-mail marketing mean?
In principle, the term e-mail marketing is a precise definition of what it is: advertising via e-mail. With one difference to the newsletter before: it is well thought out, structured and in the best case never misses its target. E-mail marketing belongs to online marketing and is the advertising strategy of the present for the future. Via e-mail, customers registered with the newsletter are informed about new products, discounts, special offers, and special features. This is still the way it used to be, but newsletter marketing today is targeted, interesting, and unobtrusive. This is the art that newsletter agencies specialize in. Because only in this way can the newsletter be perceived positively and be targeted at specific target groups.
What is a newsletter agency?
An online and newsletter agency belongs to the specialists of online marketing and in general to digital and web agencies. They are up to date with all marketing strategies in the digital sector. They are up to date with all marketing strategies in the digital sector. The target group analysis is one of their most important instruments. The results of these surveys result in perfect marketing, which has a special effect on the online sector.
Nowadays, the target group informs itself about all brands and companies mainly via mobile internet or at the stationary PC. Ultimately, therefore, the Internet is the selling point at which the contract is concluded. Newsletter agencies have therefore specialized in examining the subtleties of the digital world and its users. With this expertise, they develop personalized and individualized newsletter strategies for your company, brand, or project.
Eight top reasons for e-mail marketing – the advantages of a newsletter
Those who perfect their newsletter and e-mail marketing to the latest level of possibilities automatically generate success. There are several reasons why you should participate today in order to offer customers and interested parties added value. An added value that is noticeable in sales figures. Here are the top eight reasons of a newsletter agency why newsletter marketing is an effective marketing tool.
1. With specialist skills to perfection
To consider a newsletter as an added value, it should be produced by a professional. It starts with proper spelling, which conveys professionalism. Furthermore, newsletters are not information written in five minutes. Rather, the formulation of a newsletter is professional marketing work, because every word must fit. In addition, an eye-catching yet unobtrusive design is necessary to convey high quality.
High quality generates a bonus of trust and this flows decisively into the corporate identity and image of the company. If the customer trusts the company, it is only a few clicks until the purchase is completed. The professional takes this into account when creating the newsletter. It is the details that count, which is why perfect e-mail marketing is a well planned and competent advertising strategy and PR measure.
2. Memory effect of professional newsletters
To be remembered by the customer is one of the goals of e-mail marketing. A professionally implemented newsletter reminds the brand and company at regular intervals without being obtrusive. Newsletters are read carefully as soon as they offer added value. Interest is awakened by generating longings. The purchase is concluded by the reader wanting to satisfy this longing. This is the old principle of clever advertising strategies and newsletters work perfect.
3. Saving costs and time with newsletters
If you keep an eye on your marketing budget, you will realize that e-mail marketing is enormously cheaper than any glossy print. Newsletters can be prepared and scheduled. They are sent out at short notice and reach the customer directly.
The costs for a newsletter are negligible. This is mainly due to the fact that newsletters do not require a longer lead time, as the advertising material does not have to be in print format. There are no material costs, no postage, and no costs for flyer distribution.
All these points are also part of the enormous time-saving. Because newsletters are created and do not have to be checked, printed, distributed or sent as test prints. Once they have been created, they are ready for use immediately and at any time. Every customer is reached immediately and there is no or much less waiting time until the advertising reaches its target.
4. Sustainability through e-mail marketing
Sustainability and the focus on ecological values are a widely cherished customer wish. Companies that pay attention to environmental compatibility and work sustainably are rewarded with customer loyalty. E-mail marketing is therefore at the forefront of sustainability. Not a gram of paper or a splash of paint is used for advertising. This benefits the image of the company, which promotes itself as a sustainable company. Sustainability in the conservation of resources and at best by using low-CO2 servers. The perfect argument not to send a catalog, but to encourage customers to subscribe to the newsletter.
5. Customer loyalty with personalized mailings
The customer’s newsletter registration is often accompanied by an account in the online shop, in the app or on the homepage. Stored customer data is thus perfectly analysed and used for personalised newsletters. Advertising emails can be sent to specific target groups and can also be rephrased and adapted to other customers.
But also the technical possibilities of uniformly designed newsletters are used for individualization. By means of coding, each customer is addressed by name. Certain facts, which are stored in his account, can be used purposefully in the e-mail. This offers comfort for the customer because he does not have to take care of details himself. This can be a certain score or the information that a deposited voucher will soon expire. In this way, he feels, whether consciously or unconsciously, more valued than with a general salutation and less informative details.
6. Up-to-date by means of direct marketing
Newsletters are the symbol of topicality. While print marketing campaigns have to be planned well in advance, e-mail marketing can also be used spontaneously. While print advertising must offer long-term campaigns to save costs, newsletter offers can also be valid for only a few days. Since newsletters reach the customer immediately, the necessary action period is automatically reduced. The fast pace of life is desired with newsletters because the customer should immediately decide whether or not to take advantage of discounts and offers.
Short-term changes to planned campaigns are another advantage of e-mail marketing. This also saves costs, because there is no print media that would have to be disposed of in case of changes in the plan. There are also no additional printing costs for poster bumpers. Spontaneous actions in online marketing are possible without causing additional costs. This means that Newslettering scores points in every situation.
7. Timely fine-tuning and analysis
After the newsletter has been sent out, it is possible to analyze customer behavior immediately. This helps to fine-tune subsequent mailings. E-mail marketing also enables simple A/B testing. Hereby, a specific target group can receive a trial newsletter. Based on their behavior, the newsletter is adapted to be sent to the remaining customers.
Another possibility is to perform this testing with several versions of a newsletter. If one version generates a noticeably greater success, the company can send this version of the newsletter to the remaining customers. These nuances are decisive for the target success of online marketing with newsletters.
8. Independence and flexibility through e-mail marketing
The newsletter removes a large part of the dependence on third-party providers. In the print media sector, these are advertising agencies with several stations: graphics, text, editing, typesetting, printers, and people for cutting and fine-tuning. Where appropriate, packaging and dispatch are also a further dependency, which is eliminated with the newsletter. In the best case, one person who is employed by the company takes care of e-mail marketing. Or companies hire a newsletter agency to take care of all aspects of e-mail marketing. This immediately increases flexibility to the maximum. Independence also increases the speed of reaction, which is of great importance on the market. Only those who can react quickly are at the forefront.
What to consider in e-mail marketing?
The principle of the red thread should be followed for the message of the newsletter. It is important to have a striking, unobtrusive design of the newsletter in text and images. Pictures and colors should support action and corporate design. This conveys familiarity and supports recognition value. Clean orthography, a pleasantly readable typeface, and texts formulated by a professional are essential factors for interest formation. Targeted links and meaningful graphics underline the harmonious overall picture. Attachments should be avoided, as well as graphics that are too large, which can affect the size of the e-mail. Corporations must take loading times and storage space into account so that the newsletter achieves its goal.
For the message of the newsletter, the principle of the red thread is followed. Too much different information in one e-mail leads to excessive demands. This must be avoided so that the reader reads the mail to the end and can see clearly what the advantage he or she is getting. The frequency of the mailing is also important. Too much advertising mail is perceived as annoying spam. Therefore, unobtrusiveness is important not only in terms of design but also in quantity.
However, regular intervals are important to support the feeling of consistency. A rhythm is established with the customer so that he perceives the newsletter as a recurring pleasure. This can be achieved in a targeted manner through many positive marketing campaigns in which the customer feels valued. Quality is therefore the top priority in all details.
Why use a newsletter agency for e-mail marketing?
An agency that specializes in online marketing and offers e-mail marketing knows exactly what to look out for. Every detail is individually tailored to create a professional newsletter. And this quality of professionalism is crucial for the success of email marketing. So if you want to be successful with your newsletter, you should either get professional training and invest a lot of time. Or you can put your trust in the hands of an online marketing agency with up-to-date innovative expertise in the field of newsletters. A newsletter agency aims to support companies in the planning, implementation, and analysis of newsletter campaigns.
Conclusion: e-mail marketing works!
Targeted online marketing is organized at the selling point of the present and the future. In order to have a positive effect, a pairing of unobtrusiveness and quality with added customer value is important. If all the details of a newsletter are right, e-mail marketing works exceptionally well. You should not let this inexpensive opportunity to reach your customers and constantly offer them something new and interesting go by!
