The following SEO tools cover everything that is important. With them you cannot only optimize your website, but also research for keywords, analyze backlinks, do rank tracking and much more.
Ahrefs
Ahrefs is probably the best SEO tool currently available. No other tool provides such a good keyword research and enables a competitor analysis to this extent. Furthermore no other tool offers such a comprehensive backlink index like Ahrefs. It is less suitable for beginners, but is a must-have for professionals. The tool is not really cheap but offers you the possibility to get to know it for 14 days.
Metrics Tools
With the Metric Tools you can do just about anything. Whether you want to research keywords, analyse competitors or gain insight into Google rankings – the Metric Tools make all this and much more possible and are therefore particularly suitable for newcomers. Despite the low price, you get a range of services that is quite impressive. To convince yourself, you have the possibility to test the tools for 2 weeks for free.
SemRush
SemRush is a wonderful all-round tool for those who are still in the beginning. With its help you can start a new project completely free of charge and use most of the functions without paying a single franc. If you are looking for a free tool that will help you to get started, SemRush is the right choice.
Tools for website analysis
With the help of Analytic Tools you can analyse the visitors of your website in detail. You can gain insight into various data and find out, for example, how much time they spend on your website and how they became aware of it.
- Google Analytics: Number one of the Analytic Tools is Google Analystics. It has the great advantage that you can also use it to perform split tests. In addition, the use is completely free. This makes it a must-have in the world of SEO tools.
- Piwik: Piwik is a good alternative to Google Analytics for all those who do not want to make their data available to the large corporation. It includes all the features of Google Analytics that are important. However, you need to set up Piwik on your own on the server.
Error checking with the OnPage Analysis Tools
You can use OnPage Analysis Tools to search for errors on your website and get helpful tips on how to fix them.
- SEO Quick-Check Tool: With the SEO Quick Check Tool, you can see everything that’s important at a glance. It could hardly be easier. It analyzes all relevant factors, gives you hints on what you should improve and shows you how to best tackle these things. All you have to do is enter your URL and the analysis begins.
- Seorch: Seorch impresses with its level of detail. It analyzes your entire website and shows you exactly where you can improve and how to do it best.
Tools for keyword optimization
With the help of keyword tools you can find and analyze keywords that match your website. In addition, you can find out which keywords are currently the most searched for and which similar keywords could also be suitable for your website.
- Google Keyword Planner: The Google Keyword Planner is probably the best known keyword tool and has been used more often than any other. However, Google has now greatly reduced the amount of data available. Since then it has lost popularity. You can only view the total search volume if you let Ads display ads. Basic things like website analysis and keyword searches are still possible.
- Keywordtool.io: The Keywordtool.io is very thorough and allows you to search not only Google, but also Bing, YouTube, the App Store and even Amazon for keywords. However, to view all the results, you will need to set up a rather expensive Pro Account.
The best tools for good content
You have a small creativity crisis and need help to find new ideas, optimize the content of your website and also improve its quality? Then you should take a closer look at content tools.
- BuzzSumo: When it comes to social media, BuzzSumo is the perfect partner. It shows you what is currently shared most often on these platforms. You can use this information to create your headlines in a way that people like them. You can test the tool for 2 weeks for free, then it will be charged.
- Textanalyse Tool: The text analytics tool is far more useful than you might think at first. When creating texts, few people consider that they have to be easy to understand and quick to read. No website visitor wants to read texts that are a million times longer than they should be, and in the end they have no added value. The text analysis tool calculates how understandable your website texts are and how long it takes to read through them.
With Backlink Tools to a better place in the ranking
Backlinks are extremely important because they influence, among other things, how important your website is considered to be. With the help of backlink tools you can see which backlinks point to your site and also find out which ones your competitors use.
- OpenLink Profiler: The OpenLink Profiler not only tells you which backlinks point to your website, but also shows you which website is most frequently linked. You can also view the corresponding anchor texts. The tool works extremely fast and doesn’t cost you a cent.
- SEOKicks: SEOKicks is a good choice if you want to quickly analyze backlinks and export them as .CSV. In this way you can enter all relevant backlinks into your favorite spreadsheet program and look through them at your leisure.
Where is my website displayed in Google Search? – the ranking tools
With the help of ranking tools, you can find out where Google currently ranks your website. With some of the tools you can even save relevant keywords and monitor your ranking over a longer period of time.
- Google Rank Checker: The Google Rank Checker is a pure ranking tool, with which you can see where your website is currently ranked. However, your position will only be displayed if it is within the first 100 search results. The tool is easy to use and works very fast.
- Serps: The tool Serps is a good alternative for the Google Rank Checker. Of course, it also shows you the position of your website in the Google Ranking. But you also have the possibility to include your location in the search and you can choose whether you want to see the ranking that is displayed on mobile devices or the ranking that is shown to the user on the PC. This can be very useful, as it is not uncommon for these to differ in some respects.
Optimize your website with technology tools
With Technical Tools you can revise your website from top to bottom regarding the technical aspects, because you get valuable tips on which parts need to be optimized and how exactly you can do it better.
- Google Mobile Friendly: With Google Mobile Friendly you can check if your website is suitable for mobile devices. The more mobile-suitable your site is, the better your chances are of climbing the Google ranking. This makes Google Mobile Friendly a must-have tool for all those who attach great importance to the ranking position.
- Varvy: Varvy convinces with its speed. In no time at all, the tool checks if your website complies with Google’s guidelines. In addition, it lists all the guidelines individually and explains in separate blog articles how exactly you can optimize your website in this respect.
More speed with the loading time tools
Load time tools tell you how long it takes for your website to load. They also give you important tips on how you can speed things up. Since loading time also plays a role in Google rankings, you should definitely use one of these tools.
- Gtmetrix: Gtmetrix is very accurate and detailed. It not only calculates how much time your page takes to load, but also prepares the results with the help of a waterfall graphic. This gives you a very good overview of how much time it takes to load which element of your website. In addition, there are many suggestions for improvement, all of which are explained in detail.
- Webpagetest: The Webpagetest is probably the most popular load time tool, because it works very detailed and you can make various settings. If you are internationally active, you can, for example, specify a country in which the load time test should be done.
The perfect domain with Domain Tools
Domain Tools are essential if you are still unsure about your domain or domain name.
- Domain Check: With Domain Check you can have your domain name checked in no time at all. It is almost irrelevant which extension it has, because the tool can work with almost all of them. It also categorizes the endings, which makes it easier to understand.
- SSL Labs: The tool SSL Labs takes a closer look at the SSL certificate of your website. It checks if it has been installed correctly, how trustworthy it is and shows you all the information about it.
Spider Tools for an all-round check
No more duplication, broken links and faulty pages. Spider Tools search your entire website and show you where you can make improvements.
- Screaming Frog: The website crawler ScreamingFrog scans your entire website for OnPage factors. That means it looks for duplications, broken links, blocked URLS, and more. It also performs a comprehensive analysis of all your titles and texts.
- Xenu Link Sleuth: The Xenu Link Sleuth tool analyses all the links on your website and shows you, among other things, what status they have and what type they are. But you can only use it with Windows.
Your partner in social media – the Social Tools
Social media are more important than ever. Therefore it is important that you optimize your website in this area as well to reach more people.
- Facebook Debugger: The Facebook Debugger, as the name suggests, focuses on Facebook. It checks whether the social media platform is displaying your data correctly. This way you can see in advance how your article will look like on Facebook and you can adjust it accordingly before publishing it.
- Knowem: Do you want to see how your content will probably look on different social media platforms? Then you can use the Knowem tool. It also gives you a lot of tips on how to optimize your text for display on Facebook, Instagram, etc.
With Chrome Tools all SEO data at a glance
The Chrome Tools are only compatible with the Chrome Browser and give you information about the SEO data of your website.
- Google Similar Pages: With the Google Similar Pages tool, you can find websites that are very similar to yours. These will be displayed in the form of a small screenshot, so you can easily make comparisons.
- SEOQuake Toolbar: The SEOQuake Toolbar should be at the top of your tool list. It gives you an insight into all relevant data of your website. It analyzes your keywords, counts your backlinks and gives you information about your Alexa Rank.
Less known but still very helpful SEO Tools
Just because a tool is still quite unknown does not mean that it is useless or even bad. Here are a few secret tips.
- Google Search Console: The Google Search Console gives you valuable information about your website that comes directly from Google. It shows you, for example, what position your keywords currently hold in Google’s ranking and whether Google has difficulty displaying certain content.
- Archive.org: Archive.org is helpful if you want to buy a domain that has been used before. The tool shows you the purpose for which the former owner used it in the past. This way you can make sure that no one associates your website with a previously dubious copy.
