Why use online marketing tools?
The digital success of a company is not a product of chance. You should follow a systematic approach and professionalize digital marketing measures from planning to evaluation. Tools are available to you for this purpose, some of which are used successfully by agencies and companies around the world.
All tools are designed to reduce your digital marketing efforts. This applies, for example, in these areas:
- Automation: Rely on intelligent AI to automate your mailings with customized content, for example.
- Analysis: Precisely record which forms of your marketing have contributed to more traffic or a higher conversion rate.
- Project management: Handle your campaigns and projects centrally via a system that lets you distribute tasks and access rights with one click.
- Error prevention: Prevent basic mistakes, especially as a beginner in online marketing, from which the right tools prevent you in content and design.
In addition to the following five tools, many other programs and tools can help your company with lead generation and customer acquisition. A digital marketing agency such as ONELINE will be happy to provide you with personal information and show you useful applications for your upcoming marketing campaign.
The most important five tools at a glance
1. Monday for project management
Your digital marketing is made up of a large number of tasks and projects. To ensure that these are kept in view by you and your employees at all times, project management software is essential. Solutions like Monday are recommended, which are free to test with a wide range of basic functions.
With Monday, you and your employees independently create tasks, processes, and projects. Via the central communication platform, users share which tasks they have completed and what is still pending. Problems with individual project steps can be recorded and tracked. Thanks to the integration of to-do lists, the assignment of individual tasks to specific persons, and the simple handling via drag-and-drop, Monday is also ideally suited for beginners.
2. Google Analytics for statistical analysis
Good online marketing does not work without the constant review of your efforts. Otherwise, a large part of your budget will go to waste due to wastage and similar errors. With Google Analytics, you know exactly how often customers and prospects visit your web pages, how long they stay here, and more.
The evaluation helps you to recognize, for example, which of your promotions for individual products has been particularly well received. This can be seen from the particularly high traffic for the corresponding subpage that you record with Google Analytics. Of course, the statistical evaluation with Google offers many other possibilities that can be evaluated even better by a professional digital marketing agency.
3. MailChimp for E-Mail Marketing
Sending e-mails and newsletters is part of every digital marketing mix. Here, the mail program should support the fast and secure sending of mass emails whose content can be quickly individualized. The best way to do this is by connecting to your CRM system or similar software that tells you something about the usage behavior of individual customers.
With MailChimp, you rely on one of the most well-known newsletter tools ever. The free version can be used with up to 2,000 contacts, and you can easily create newsletters with flexible content to suit the target group. Ideally, you use the software in conjunction with an editorial plan, so that suitable content is available at the desired time.
4. Canva Pro for graphics and designs
Good marketing in emails and on websites doesn’t work through words alone. A professionally created graphic will liven up the content of emails, web pages, or your social media marketing. With Canva Pro, you can create ads, banners, and other visual promotions without much effort.
A great advantage of Canva Pro is the active support with countless templates, images, fonts, and more. Even if you have no experience with web design, the application assures you of creating professional content in no time. Especially small businesses that are getting into digital marketing for the first time will get their money’s worth.
5. HubSpot for marketing automation
Professional project management with programs like Monday does not yet ensure the automation of your entire marketing cycle. For this, it’s worth investing in solutions like HubSpot’s Marketing Hub. The application combines topics such as lead generation, CRM, and customer satisfaction and helps to systematically execute, record, and evaluate your advertising measures.
Whether blogs, social media, landing pages, or other digital advertising media – the Marketing Hub allows you to combine all your online marketing measures and evaluate them centrally. The ideal solution for evaluating the success or failure of a campaign holistically and for increasing the loyalty of old and new customers.
Is it worth investing in these tools yourself?
Many of the digital marketing applications mentioned have a free trial version. ONELINE recommends downloading these and gaining insights into the possibilities of digital marketing. When working with a professional web agency, makes it easier to properly understand the various dimensions of the digital marketing mix.
For long-term success, it can be difficult for a layperson to master all these tools and use them correctly. This is especially true for small and medium-sized businesses whose line of work has little to do with IT or marketing. Here, managing the digital marketing tools themselves takes up a lot of time and effort that is missing from the core business. Therefore, however, no one should forego the basic familiarization with these tools.
Digital marketing agency as an alternative
To be successful in the digital world in the long term and to conduct effective marketing, it pays to hire a digital marketing agency. Service providers like ONELINE cover all modern marketing fields from display marketing and SEO to Google Ads. As a Magento and WordPress agency, modern websites are also quickly implemented and brought online with a partner like ONELINE. How these are received by the target group and what need for optimization still exists can be quickly determined with the tools mentioned.
