Weshalb über eine gute Webseite nachdenken?
When it comes to topics like web development or designing a website, many operators have clear ideas. Some even try to implement their pages with basic knowledge without the help of an agency. Unfortunately, the result can be quickly seen by the site visitor. The result: If the website appears poor and unprofessional, the products and services offered also fall into this light.
Already with adherence to some of the most important Must Haves can be avoided the side appears unprofessional. Once implemented by a professional web agency, small touch-ups subsequently help to keep the site at its elevated level. Depending on the industry and target group, there are likely to be other must-haves to make the website look perfect.
The 6 most important Must-Haves at a glance
1. Responsives Webdesign
When a new website is launched, responsive programming is an absolute standard. Operators of older websites should consider switching to a responsive design of the site as soon as possible. This means that when a site visitor makes a request, the server clarifies which device and browser are being used to make the request.
Responsive web development alone ensures optimal display of page content, from small smartphone displays to large desktop PCs. For this purpose, different versions of the website must be created, which fit the end device in terms of dimensions and menu navigation. This is exactly what a professional digital advertising agency implements for any modern web project, for example, based on a content management system (CMS) such as WordPress.
2. Slim Page Structure
Indirectly related to responsive programming is the chosen website design and menu structure. Here, especially for websites on small displays such as smartphones and tablets: less is more. A reduced menu structure with few entries is better than a sprawling website.
Indirekt mit der responsiven Programmierung verbunden ist der gewählte Aufbau der Webseite und die Menüstruktur. Hier gilt speziell für Webseiten auf kleinen Displays wie Smartphones und Tablets: Weniger ist mehr. Eine reduzierte Menüführung mit wenigen Einträgen ist besser als eine ausufernde Webseite.
If the focus is on informative content on individual subpages or if the user is expected to switch between subpages infrequently, the menu navigation can also be reduced by using the “hamburger symbol”. A permanent display of all menu items should only be done on large screens of laptops and PCs.
3. High-Quality Images
Images serve to visually liven up any website and provide structure. In addition, images, graphics, and illustrations create moods that lend expression to one’s expertise or arouse the desire to purchase goods. The chosen images must fit thematically and convince through quality.
Images for your website should be individual and show that you put effort into the page design. In addition, images should be created in different resolutions to match the end user’s device. Small resolutions are quite sufficient for viewing on a smartphone. If a large image file with small dimensions had to be built up here, the page speed would be negatively affected. This increases the risk that the page viewer will bounce prematurely.
4. Clear Services
What exactly does the website stand for? Is a factual and technical presentation of products desired, or is the focus on sales via an online store? What services does the site operator offer at what prices and what exactly do individual services and offers to include?
For a visitor to the website to decide to buy, book, or contact the company, he must know exactly what to expect. The content of the page must be optimized to precisely describe services and not raise false expectations. This reliable overview of services should be accompanied by search engine optimization (SEO) measures. Informative texts with added value, which also take SEO aspects into account, are the most likely to achieve good rankings in Google.
5. Fast Contact Possibilities
The site visitor wants a direct line to the operator of the site. Inquiries arise in an online store, just as before a booking or when contacted by a potential business partner. A further must-have is therefore a detailed and direct presentation of all options for how the visitor can contact the site operator.
Modern web development usually implements this by creating a special subpage for contact. In addition, individual variants are linked directly so that the page visitor can establish contact with just one click. With mobile websites, this is even easier, for example, by sending a message on WhatsApp or making a direct call on the cell phone.
6. Imprint and Data Protection
Legal and formal standards must also be observed when designing a website. A complete imprint with the name and address of the site operator as well as possibilities to contact him must not be missing. If links to Facebook, Instagram, or Twitter are established, corresponding disclaimers and notes must be anchored in the imprint.
Data protection has become much more important in recent years. No operator should do without upscale SSL encryption. Such a secure, encrypted data transmission is an absolute trust factor when sensitive information is entered by the site visitor. All the more so when the visitor enters data relating to payment methods in an online store.
Other elements suitable for the target group
In addition to the aforementioned must-haves, there are other standards that site operators should not do without. These are not universally valid recommendations but should be tailored to the target group. Some of these must-haves include:
- Interfaces to specific, digital payment methods
- Integration of a live chat for direct service
- Digital appointment calendar or form for booking appointments online
- Option to leave customer testimonials/reviews
- Videos, 3D animations, or models of products
All this and more should be integrated into the web presence via professional web development. The following applies here: As high quality as the individual elements of a page are, they only come into their own in the interaction of a coordinated website. For the initial page construction, support from an experienced web agency is therefore definitely advisable, as is the subsequent online marketing.
With professional help to strong web development
As a professional advertising agency, ONELINE has made it it’s business to enrich projects with more than genuine must-haves. With creative ideas and unique impulses, ONELINE ensures websites that stay in the mind and are tailored to the respective target group. Professional design and modern web development alone can ensure that a website meets the visitor’s expectations today and tomorrow.
