What does an online agency do?
As the name suggests, online agencies support their customers in matters of online marketing. Even companies with an internal marketing department benefit from the additional expertise. After all, the focus within a company is usually on organizing events or day-to-day business. The professionals, on the other hand, have many years of experience in the online world:
- An online marketing company has extensive knowledge in the field of e-commerce.
- An online agency helps its clients improve their reach and generate more leads.
- An online marketing agency is usually highly specialized. This means it has more expertise in the field than internal employees can.
- A professional digital marketing agency helps companies use SEA and SEO in a targeted manner.
- A good online agency has extensive market knowledge and can recognize trends and adapt the marketing strategy accordingly.
- Eine Online Marketing Firma verfügt über ein umfangreiches Wissen im Bereich des E-Commerce.
- Eine Online Agentur hilft ihren Kunden dabei, ihre Reichweite zu verbessern und mehr Leads zu generieren.
- Eine Online Marketing Agentur ist meist hochspezialisiert. Das bedeutet, sie verfügt über mehr Know-how in diesem Bereich, als es internen Mitarbeitern möglich ist.
- Eine professionelle Agentur für digitales Marketing hilft Unternehmen dabei, SEA und SEO zielführend einzusetzen.
- Eine gute Online Agentur hat eine umfangreiche Marktkenntnis und ist in der Lage, Trends zu erkennen und die Marketing-Strategie dementsprechend anzupassen.
This is important for the work of online experts
In addition to technical expertise, the right tools are one of the factors that determine the success of an online agency. Extensive projects pose a particular challenge. After all, it must be possible to efficiently manage, evaluate and optimize content and drafts. A high degree of automation also plays a central role here.
For successful implementation, a professional online marketing agency must know the exact service workload. Of course, this knowledge is also of utmost importance for the partners. Since every company is different, an online marketing company usually offers a wide range of services.
The technical SEO analysis, as well as the web development, are only a part of this extensive portfolio. A detailed audit at the beginning of the cooperation helps to identify all necessary steps.
The most important services of an online agency – from SEO to affiliate marketing
A good online agency should always stay up to date with developments in marketing or search engine optimization. This is not the least because the services must fit the current market developments. Therefore, an appealing web design as well as turnover-oriented performance marketing, and high-quality content marketing, mostly in combination with a target-oriented SEO analysis, always belong to the offer of such an agency.
Search Engine Optimization
Search engine optimization (SEO) helps companies to appear as high up as possible in organic search results. The first step is to determine the most important keywords. A central keyword in this area is “long-tail keywords”, which generate a large proportion of online traffic. In addition, online agencies regularly conduct an SEO analysis. Furthermore, technical factors influence the user experience and, consequently, also the Google’s ranking.
By the way: For good search engine optimization, not only regular technical SEO analysis is crucial. High-quality editorial content is also important to increase your visibility.
Search Engine Marketing
A well-positioned campaign is a basis for optimal search engine marketing. This includes the selection of meaningful channels and the definition of relevant keywords. The online agency also takes into account Google Trends and extensive landing page tests. In this way, conversions can be optimized and obstacles removed at an early stage.
Display Advertising
To reach relevant target groups, the online marketing agency first determines where display advertising is most effective. It then supports the companies in the research work for the required campaign. Usability, clear statements, and unambiguous call-to-actions are the focus here.
Social Advertising
The use of various social media channels forms a good basis for reaching relevant target groups. This is why many companies are making use of social media marketing. Individual campaigns are a central aspect of this measure and are geared to the respective platform. Working with a professional ensures that the posts do encourage clicking, sharing, and commenting.
Affiliate-Marketing
Finding suitable publishers is the first step toward affiliate marketing. Although the approach is promising, effective marketing of affiliate products is not always easy. The key is to find the right partners and motivate visitors to buy. An experienced online agency focuses on measuring success and monitoring as well as positive brand projection.
Why is a comprehensive SEO analysis by a good online agency so important?
Working with a good online agency is not only worthwhile when it comes to displaying marketing. A digital marketing agency offers the expertise needed to successfully implement SEO measures. The basis for this is to define the current state. Based on this state, it is then possible to further develop the web presence.
Online agencies also carry out a comprehensive SEO analysis. In doing so, they deal with all relevant aspects: From technical SEO to OnPage and OffPage SEO. Based on the analysis results, the professionals can decide which measures are necessary to improve the ranking of the page and increase traffic.
Reliable monitoring thanks to monthly SEO analysis
Entrusting an online agency with SEO measures is always a good idea. However, the requirements for search engine optimization are constantly changing. An efficient SEO strategy must therefore always be up-to-date. The reason for this is the constantly changing online world and its underlying algorithms.
Monthly analysis is an ideal way to determine whether new action is required. At the same time, the online agency’s regular look at SEO helps companies identify new potential. If adjustments are required at any time, they can be implemented quickly and easily.
Monthly SEO analysis – this is how the professionals of an online agency proceed
Monthly SEO analysis is an important step to improve your visibility. The following steps are taken by the online agencies:
- Kick-off: A professional digital marketing agency begins with a joint kick-off. This appointment is about defining goals, intentions, and visions. These form the basis for the subsequent technical SEO analysis.
- SEO Check: The concrete steps of the analysis depend on the chosen analysis model. Professional SEO tools as well as proven research methods support the online agency in gathering the most important optimization approaches.
- Implementation: After the online agency has checked the SEO, the optimization potential must be fully exploited. Here it is a matter of implementing necessary measures. What these steps look like in concrete terms depends on the results of the preceding SEO audit.
- Provide analyses: Building on the content and technical SEO analysis, modern online agencies can plan future optimization measures and implement the optimizations accordingly.
Conclusion – hiring an online agency pays off
Whether SEO analysis or social media marketing: working with an online agency is worthwhile. After all, a strong digital presence and a good search engine ranking are crucial for long-term success.
Any questions? Whether you’re a small company or a large corporation, the ONELINE team is happy to help businesses improve their online marketing strategy.
