Stability or change: how fast do Google ranking factors change?
To improve the Google ranking of a website, it is important to consider different factors. This is because although the algorithm is constantly evolving, the ranking factors are largely constant.
Like the techniques in web development, central approaches likewise remain in the field of SEO. Nevertheless, there are always changes that influence the ranking – and thus also the number of organic page views. Taking these aspects into account and adding to them in SEO is therefore an important recurring task.
Important: Although most Google ranking factors are relatively stable, it is necessary to always be informed about innovations. Instead of learning about each new criterion yourself, it may be wise to hire a digital marketing agency. The experts are familiar with the latest trends in Google ranking. With the right SEO strategy, they can help companies improve their visibility.
The current Google ranking factors: TOP 10
There are now about 200 ranking factors that should be taken into account in Google searches. This is hardly possible, especially for smaller companies. Therefore, a good alternative is to focus on the most important Google ranking factors. In this way, it is possible to improve the position within the search engine results list. This can be achieved even more easily in cooperation with a professional online marketing agency.
1. high quality and relevant content
If you want to improve your Google ranking, you must first and foremost provide high-quality and relevant content. This includes ensuring that the topics covered offer the desired added value. Also important is that the content is reputable and reflects the search intent. Regular updates and unique content increase the added value and thus also improve the Google ranking.
Wer sein Google-Ranking verbessern möchte, muss in erster Linie hochwertige und relevante Inhalte bereitstellen. Dazu gehört, dass die behandelten Themen den gewünschten Mehrwert bieten. Ebenfalls wichtig ist, dass die Inhalte seriös sind und die Suchintention widerspiegeln. Regelmäßige Updates und Unique Content steigern den Mehrwert und verbessern so auch das Google-Ranking.
2. User-Experience
Paying attention to excellent web design in programming has become indispensable for a good Google ranking. Clear navigation, a logically flawless page structure as well as a simple customer journey ensure an optimal user experience. Since these aspects make web development much more complicated, it is worth working with a professional online marketing agency.
By the way: the UX strictly speaking ranking factor. Rather, it influences which signals the users send – and thus also the Google ranking. Because with a good user experience, the relevant KPIs can be improved. This includes the time spent on the page as well as the number of page visits.
3. Mobile Optimization
Optimization for mobile devices is now more important than ever. For several years now, it negatively affects Google’s ranking if the website is not displayed flawlessly on smartphones.
A responsive design and well-thought-out structure help to score with this ranking factor.
4. Use Links correctly
Links are still one of the key factors that can influence Google’s ranking:
- Recommendations from trusted sites that link to your website are ideal.
- Broken links show that something is wrong with the website and should be fixed as soon as possible.
- The anchor text of links ideally corresponds to the SEO keyword of the linked page.
- Backlinks should be thematically appropriate to the website they link to. Instead of a high quantity, quality is crucial.
- It is also recommended that backlinks not only point to the home page, but also to subpages. A natural mixture in this context ensures an improved Google ranking.
5. Security
Online marketing tools can be used in various fields, for example, performance marketing. However, a professional WordPress agency must also keep an eye on the technical aspects. This includes the security of the website itself. Using SSL encryption is not only more secure. Such certificates create trust and therefore also influence Google’s ranking.
6. Consider Core Web Vitals
Core Web Vitals include 3 key aspects:
- Largest Contentful Paint (LPC): This is the time it takes for the largest visible element to load.
- First Input Delay (FID): This value indicates how much time elapses before users can interact with the page.
- Cumulative Layout Shift (CLS): This indicates how long the layout of the page shifts after loading.
The more positive these values are, the better the Google ranking. These are technical basics that are not easy to handle. Here it is recommended to cooperate with a professional online marketing agency.
7. Technical Readability
A professional SEO agency also focuses on the readability of the website. This is necessary so that search engines can fully crawl and index the content.
8. Keywords
Keywords still have a central importance for Google ranking for a certain search query. However, keyword stuffing is now considered counterproductive. Instead, a good Magento agency uses these words appropriately for the content and the search intention.
9. Intern Links
Websites benefit from Google ranking not only from backlinks but also from internal links. These links direct users to different topics and are also relevant to the search algorithm. They show the search engine which subpages are particularly important. At the same time, they simplify navigation on the website, which in turn influences the UX.
10. E-E-A-T
The EEAT acronym stands for Experience, Expertise, Authority, and Trustworthiness. All these aspects are imperative to boost your Google ranking. They ensure that readers trust the content. If this is the case, the Google ranking also improves automatically.
Google Ranking 2023: Tips and recommendations
An excellent ranking on Google is crucial to increase website traffic. Thus, it also plays an important role in lead generation. Accordingly, the central SEO strategy for 2023 should take into account the most important ranking factors. In addition, the following tips and recommendations will help to stay visible on Google.
- Page speed: Page speed is becoming increasingly important. The faster a website responds, the more positively the Google algorithm evaluates the page. At the same time, a fast page load ensures that fewer users bounce. A maximum of 3 seconds in the 3G network is optimal.
- User signals: For some time now, Google has been paying increased attention to the so-called user signals. With professional SEO analysis tools, it is possible to derive the key findings from this user behavior and then optimize your SEO strategy. Particular focus should be placed on low click-through rates and fast abandonment.
- High-quality content: Not only the web design must be right, but also the content. Targeted content marketing should therefore offer the desired added value and helpful content. This means that texts should not be tailored exclusively to search engines, but to users.
Online marketing: Everything stands and falls with the search engine ranking
The factors that come into play in Google’s ranking are multifaceted and sometimes complex. Most of the algorithm updates build on each other. Pursuing a sound SEO strategy, therefore, means being more successful and visible in the online world in the long term.
It is important to remember that search engine optimization is not trivial. This makes working with an expert like ONELINE all the more crucial. As a professional online marketing agency, we support our partners not only in classic SEO but also in web design and content creation.
