CASE UNIA
Google Ads Search Campaign – UNIA
The UNIA trade union is Switzerland’s largest employee organisation. It campaigns for fair working conditions, social protection and strong employee rights in numerous industries. With a nationwide presence, it is an important point of contact for questions relating to labour law, advice and trade union involvement – both for individuals and entire industries.
Measures
SEA – Efficient Google Ads campaign for the UNIA unemployment insurance fund
ONELINE supported UNIA in raising digital awareness around the topic of unemployment. Targeted Google Ads campaigns reached people who wanted to find out about unemployment benefits – e.g. with search queries such as ‘RAV registration’ or ‘help with unemployment’.
Thanks to strategic keyword selection and ongoing optimisation, above-average click-through rates were achieved after just a few months.
The campaign delivered impressive results and a good balance between reach and budget – with potential for further expansion to additional locations such as Ticino.
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CTR of 6.7% – significantly above the industry average
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Focus on relevant search terms
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Ongoing support and potential for expansion into other regions
LinkedIn content strategy
A LinkedIn content strategy was developed to accompany the Google Ads campaigns. ONELINE supported UNIA in increasing its visibility in the digital space and positioning topics in a targeted manner on social media. This included specific post recommendations and the preparation of content that UNIA could publish independently on its channels.
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Development of a target group-specific content strategy
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Editorial preparation of relevant articles
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Strengthening digital presence via owned media
Results
