Case Montana Sport AG
Montana Sport AG
Montana Sport is the official distributor for ASICS in Switzerland. For the launch of the GEL-TRABUCO™ 13, Montana commissioned ONELINE to create a digital campaign focused on maximum visibility and performance in the outdoor segment. The aim was to raise awareness in the hiking and trail running sector and generate targeted interactions via Google Ads, Meta Ads and newsletter marketing.
Seasonal 360° digital campaign
ONELINE developed a targeted multichannel strategy to maximise the visibility of the GEL-TRABUCO™ 13. The campaign focused on emotional imagery, data-driven segmentation and cross-channel targeting. Over 7 million impressions were achieved within two months – combined with a strong open rate and high click-through rate.
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In this 360° implementation, we accompanied the entire process from strategic planning and preparation of visuals to operational implementation and optimisation. The media budget was used extremely effectively and achieved a relatively high impact, enabling us to exceed the targets set together with Montana Sport.
MEASURES
DISPLAY & YOUTUBE ADS
YouTube ads and display ads combined reach and visual impact for maximum product visibility. The GEL-TRABUCO™ 13 was showcased via the Google network and targeted video placements – particularly in mobile and urban-outdoor environments.
YouTube ads were played in two versions: as a classic spot with a sporty narrative and as a shorter highlight cut for story-like formats. At the same time, the display campaign ran in suitable environments such as outdoor blogs, sports platforms and news portals.
- The target of 1,500,000 impressions was significantly exceeded, with a total of 3,260,266 impressions.
- The Google Ads campaigns generated a total of 37,608 clicks with an above-average CTR of 1.15%.
- The total cost was CHF 7,860.67, with an average CPC of CHF 0.21, whereby the display campaign was particularly efficient at a low cost of CHF 0.15 per click.
- Most clicks came from the display campaign (36,747 clicks), while YouTube generated fewer clicks (861) but achieved a high reach of over 185,000 users, which is valuable for strengthening brand awareness.
Results
Social Media Ads
Social media ads on platforms such as Facebook and Instagram are a powerful way to reach a broad and engaged audience. This form of advertising allows companies to convey their messages directly to relevant users through precise audience targeting and appealing visual content. By leveraging extensive data and demographic information, campaigns can be designed to achieve maximum impact and high interaction rates.
The meta campaign on Instagram and Facebook aimed to achieve maximum reach within the defined target group in the outdoor and running sector. The ads were displayed in the Story and Feed placements – with the Story formats clearly outperforming the others. The campaign significantly exceeded its target of 2.5 million impressions, achieving a total of 3,978,119 impressions with a total reach of 686,313 people.