Case Auto Monkey – Cellwar GmbH
Auto Monkey – Cellwar GmbH
Cellwar GmbH is a Swiss specialist in the precise machining of technical plastics. From Plexiglas to PA, PEEK, PC, or PVDF, the company manufactures customized solutions for industries such as mechanical engineering, medical technology, and electrical engineering – efficient, flexible, and reliable. ONELINE implemented a multi-stage email campaign that specifically targeted development and production managers in industrial companies. The focus: addressing specific challenges and components that could be solved more efficiently or robustly with technical plastics. The messaging was clear, technically sound, and compelling – supported by a concrete offer for free evaluation of project parts.
Technology meets target group – how Auto Monkey activates real projects
Auto Monkey is a state-of-the-art tool for automated B2B lead generation that is characterized by its efficiency and scalability.
Developed by ONELINE, Auto Monkey combines advanced data collection and analysis technologies to create personalized email campaigns tailored directly to the needs of the target audience. The tool regularly delivers qualified leads and optimizes the sales process to achieve maximum results with minimum effort.
In this way, Auto Monkey converts prospects into permanent customers and supports companies in effectively scaling and automating their lead generation.
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From problem to prototype: How Cellwar won new projects with Auto Monkey
This Is How Digital B2B Lead Generation Works with Auto Monkey
The biggest challenge in technical plastics machining? Complex requirements, high quality standards – and the need for decision-makers who understand what matters. With Auto Monkey, Cellwar specifically activated production and development managers with clear project needs. The key: honest communication, a real value proposition, and the offer of free evaluation.
Target groupStrategic planning
Strategic planning
ThThe campaign targeted professionals in development, engineering, and production. The goal: to reach people with direct project involvement – for example, when switching materials, adapting series, or facing production issues. Focus industries included mechanical engineering, medtech, electrical, and manufacturing.e collaboration with FC Luzern began with an in-depth target group analysis. The focus was on CEOs, business owners, and marketing decision-makers from companies in Central Switzerland interested in regional visibility, social engagement, and business networking. Based on the club’s strategic direction and the values of sponsorship, the right personas and contact criteria were defined – including email frequency, emotional triggers, and regional messaging.
Contact searchIdentify decision-makers
Identify decision-makers
Auto Monkey filtered precisely for decision-makers influencing the choice of manufacturing partners and materials. The focus was on SMEs and mid-sized companies with their own development departments. Filters such as industry, job title, company size, and region were carefully aligned.
E-mail templatesDevelop personalized speeches
Develop personalized speeches
The messaging addressed familiar pain points: long delivery times, material difficulties, lack of flexibility. By offering a free evaluation (including technical assessment), high relevance was created – without empty phrases, but with a clear focus on partnership.
Lead generationAutomated e-mail campaigns
Automated e-mail campaigns
Over eight months, around 30 emails were sent daily. Initial emails, reminders, and follow-ups were carefully coordinated. The email featuring an image of a “problem part” achieved the strongest resonance – opening the dialogue directly on a project level.The result: 198 qualified leads – 33% above target.
ConversionTurn interested parties into customers
Turn interested parties into customers
Responses were immediately forwarded – often including detailed project descriptions or technical drawings as attachments. Based on this, Cellwar was able to conduct targeted follow-up discussions. The campaign delivered not only leads but also real project opportunities with high potential.
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