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    | | 4 min

    What does a web agency do?

    More and more Swiss people are placing orders online, over half of them via smartphone. There are two key reasons for not only creating a unique company website, but also ensuring that it works smoothly on all mobile devices. With…

    More and more Swiss people are placing orders online, over half of them via smartphone. There are two key reasons for not only creating a unique company website, but also ensuring that it works smoothly on all mobile devices.

    With a professional web agency, you don’t have to worry about these aspects. Industry experts will support you in the development, design, and maintenance of a successful website. They will also sharpen your brand identity and take care of your online marketing if required. This will help you attract potential customers, retain existing customers, and increase your sales.

    Comprehensive range of services

    Do you want your company website to outperform competitors and convince customers of your offerings? If so, you should definitely consider working with a web agency. Only with sufficient experience and expertise can you develop user-friendly structures, improve your search engine ranking, or create responsive web designs. And guarantee your customers security and GDPR compliance. Below, you will learn what digital agencies generally offer you.

    • Web agencies have the technical expertise to develop all kinds of web projects—from online shops and digital business cards to blog websites. On desktops, smartphones, and tablets.
    • Your website is your digital representation to the outside world. Industry specialists professionally design your brand identity. They attract visitors with unique designs and keep them on your site thanks to user-friendly structures.
    • Web agencies manage your online presence and guarantee technically flawless functionality and the necessary security at all times.
    • Precise data evaluations provide important information about your current positioning. Thanks to detailed web analyses by experts, you always know whether and what adjustments you should make.
    • Search engine optimization (SEO) and optional ad placements are also part of the portfolio of web agencies. This increases your visibility and the number of interested consumers.
    • In addition to creating a professional website, web agencies design customized online marketing strategies, from newsletter distribution to the creation of high-quality content. The development of a uniform corporate design is also included in the all-inclusive package offered by modern digital agencies.

    You are now familiar with the range of services offered by professional web agencies. But what specific advantages do you gain from this?

    How do you benefit from working together?

    Of course, you can also use a modular system for your website or design your online marketing yourself. However, working with an experienced web agency offers you numerous advantages.

    • Time and cost savings: Compared to independent marketing activities, web agencies save you valuable time and resources. You and your employees can concentrate on your core business and don’t have to familiarize yourselves with new technologies.
    • Thinking outside the box: Web agency employees approach companies with objective perspectives. As external experts, they broaden your professional point of view and develop fresh ideas.
    • Access to resources: Digital agencies have helpful contacts and therefore always have immediate access to new technologies and innovative tools.
    • Customer retention and acquisition: With experience and know-how, web agencies design effective, target group-oriented campaigns. They spread your message across various channels and position your brand optimally.
    • Comprehensive support: High-quality web agencies don’t stop at an initial consultation. They are at your side throughout the entire campaign: from getting to know you to follow-up work.
    • Flexibility and scalability: As professionals in their field, web specialists recognize trends early on, stay informed about innovations, and adapt their measures to your needs.

    Rely on the comprehensive range of services offered by modern web agencies and get everything you need for digital communication from a single source. For the long-term successful market positioning of your company.

    How do you find the right web agency?

    If you would like to take advantage of the services of a modern web agency, take your time searching. Especially if you are considering a long-term partnership. Consider the following aspects and you are sure to find the right experts:

    • Define your needs. Do you want to create a web shop, attract customers, or market a new product? Does the agency need expertise in your specific field? Your wishes and goals will already narrow down the pool of potential providers. You should also consider geographical proximity. This means you won’t have far to travel for face-to-face meetings and you can benefit from their knowledge of local conditions.
    • Take a look at the portfolio of projects published on the agency’s website. Read online reviews and ask your personal or professional network for recommendations. Social media such as Xing or LinkedIn also provide insights into the reputation of selected agencies.
    • After comparing all suitable offers, select a maximum of three agencies. Pay attention to the following points during the initial consultation:
      • Does the web agency have sufficient knowledge of your requirements?
      • Does it understand and take your needs into account?
      • Is communication transparent and on an equal footing?
      • Will you be assigned a dedicated contact person?
      • Can you rely on the pricing model offered?

    Many Swiss agencies have technological and design expertise. But only a few offer you interdisciplinary specialist knowledge, creativity, and passion like sandbox.one-line.ch from Zug. We tackle every challenge and create tailor-made concepts for your needs across the entire spectrum of online marketing. And we stand for fair and sustainable values and principles.

    Trust your gut feeling and our expertise!

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