Case Auto Monkey – Rohrgroup
Auto Monkey – Rohrgroup Schweiz AG
Rohrgroup Switzerland AG is a leading specialist in trenchless rehabilitation of wastewater pipes – precise from the inside and with minimal disruption to ongoing operations. Thanks to innovative techniques and decades of experience, the company delivers tailored solutions for properties of all kinds – without construction sites. ONELINE developed an Auto Monkey campaign for Rohrgroup that specifically targeted property management companies, facility managers, and technical directors. The focus: the often underestimated issue of hidden pipe damage – and the clear solution: rehabilitation during ongoing operations, without noise, dust, or tenant disruption. With a visual, practical messaging approach, the campaign generated qualified leads for condition assessments and project discussions.
No construction. No stress. How Auto Monkey reaches real estate decision-makers
Auto Monkey is a state-of-the-art tool for automated B2B lead generation that is characterized by its efficiency and scalability.
Developed by ONELINE, Auto Monkey combines advanced data collection and analysis technologies to create personalized email campaigns tailored directly to the needs of the target audience. The tool regularly delivers qualified leads and optimizes the sales process to achieve maximum results with minimum effort.
In this way, Auto Monkey converts prospects into permanent customers and supports companies in effectively scaling and automating their lead generation.
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Pipes open for new leads: How Rohrgroup convinced without construction sites
Behind the campaign
Hidden damage in wastewater pipes is a growing risk – but many property managers act too late. The Auto Monkey campaign for Rohrgroup addressed this issue head-on: with clear benefits, technical reliability, and minimal disruption for tenants. A smart funnel logic activated decision-makers precisely – opening dialogue where action was needed.
Target groupStrategic planning
Strategic planning
The campaign focused on property management companies, facility managers, and owner representatives responsible for building conditions. Special attention was given to decision-makers in charge of renovations and value preservation – with a focus on urban properties, housing complexes, and older buildings.
Contact searchIdentify decision-makers
Identify decision-makers
Auto Monkey filtered precisely by job titles such as property manager, technical director, real estate manager, or managing director in the construction/real estate sector. Additional geographic targeting ensured a focus on areas with high proportions of older buildings and renovation needs.
E-mail templatesDevelop personalized speeches
Develop personalized speeches
The email texts relied on clarity and practical benefits: “No breaking open. Tenants remain undisturbed. And your property retains its value.” This turned a commonly ignored issue into a tangible reason for action – without sales pressure, but with genuine added value.
Lead generationAutomated e-mail campaigns
Automated e-mail campaigns
The campaign ran for four months with 60 emails per day. The funnel consisted of an initial email (problem), a follow-up (solution), and a functional email (process + example). The email with before-and-after visuals stood out especially – generating concrete inquiries and meeting requests.
ConversionTurn interested parties into customers
Turn interested parties into customers
Responses were forwarded to the sales team – often with requests for inspections or offers. Thanks to clear communication and an easy-to-understand rehabilitation concept, many leads were directly converted into consulting sessions. This way, email traffic turned into a true project pipeline.
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