More safety, less effort: PRIMUS optimizes fire protection processes with Auto Monkey
Auto Monkey – PRIMUS
PRIMUS AG is a Swiss-wide company specialized in structural and organizational fire protection – now managed in its third generation. With nationwide presence, certified QSS standards, and a highly practical approach, PRIMUS supports builders, architects, and planners in all aspects of fire safety. ONELINE developed an Auto Monkey campaign to generate high-quality B2B leads efficiently. Through precise targeting, technical trust-building, and personalized communication, PRIMUS was able to position its expertise with decision-makers exactly when external fire protection competence was needed
More leads, less effort – Auto Monkey makes it possible
Auto Monkey ist ein hochmodernes Tool zur automatisierten B2B-Lead-Generierung, das sich durch seine Effizienz und Skalierbarkeit auszeichnet.
Entwickelt von ONELINE, vereint Auto Monkey fortschrittliche Technologien zur Datenerfassung und -analyse, um personalisierte E-Mail-Kampagnen zu erstellen, die direkt auf die Bedürfnisse der Zielgruppe zugeschnitten sind. Das Tool liefert regelmässig qualifizierte Leads und optimiert den Vertriebsprozess, um mit minimalem Aufwand maximale Ergebnisse zu erzielen.
So verwandelt Auto Monkey Interessenten in dauerhafte Kunden und unterstützt Unternehmen dabei, ihre Lead-Generierung effektiv zu skalieren und zu automatisieren.
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Less waste, more impact – Auto Monkey makes it possible.
Precision meets performance: How Auto Monkey delivered high-quality B2B contacts for PRIMUS
What’s behind it
With the Auto Monkey campaign, PRIMUS was able to communicate its complex fire protection services directly to technical decision-makers. By combining precise targeting, building technical trust, and offering concrete entry points such as free site inspections or QSS2 consulting, the campaign generated high-quality B2B contacts – efficiently, automatically, and impact-driven.
Target groupStrategic planning
Strategic planning
In close coordination with PRIMUS, the target audience was defined in detail: architects, construction and project managers, building services and electrical engineers, as well as safety officers. The campaign was aimed specifically at companies and offices currently in planning or renovation phases and relying on external fire protection expertise. Segmentation was based on region, company size, and functional role.
Contact searchIdentify decision-makers
Identify decision-makers
With the help of more than 100 filters, Auto Monkey precisely identified the right contacts – such as planners with construction projects over 300 m², conversion projects, or those responsible for escape and evacuation plans. This allowed PRIMUS to reach contacts with a concrete need for fire protection solutions.
E-mail templatesDevelop personalized speeches
Develop personalized speeches
The personalized emails highlighted the value of QSS1/QSS2 certifications, the benefits of free site inspections, and the stress-free handling of regulatory requirements – all communicated in a language that conveyed technical expertise while remaining easy to understand. This positioned PRIMUS as a pragmatic and reliable partner.
Lead generationAutomated e-mail campaigns
Automated e-mail campaigns
Every day, 30 automated yet individually tailored emails were sent to defined target contacts. By continuously optimizing elements such as subject lines and CTAs, open rates were steadily improved. The combination of timing, relevance, and personalization delivered clear performance gains.
ConversionTurn interested parties into customers
Turn interested parties into customers
The leads showed concrete interest in initial site inspections, concept development, or support with regulatory processes. Thanks to this precise pre-qualification, PRIMUS was able to engage directly with relevant contacts in project discussions – with no wasted effort and a clear value proposition.
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