Case Der Meilenstein
Der Meilenstein
Der Meilenstein offers corporate events, seminars, and workshops at the highest level – right in the heart of Central Switzerland. The challenge: making the offering visible to HR and executive decision-makers actively searching for exceptional event locations and development opportunities for their teams. ONELINE implemented an Auto Monkey campaign for Meilenstein to specifically target HR, event, and executive leaders. With an email sequence full of experience value, strong visuals, and a clear call-to-action, new corporate clients were won for events, seminars, and workshops.
More leads, less effort – Auto Monkey makes it possible
Auto Monkey is a state-of-the-art tool for automated B2B lead generation that is characterized by its efficiency and scalability.
Developed by ONELINE, Auto Monkey combines advanced data collection and analysis technologies to create personalized email campaigns tailored directly to the needs of the target audience. The tool regularly delivers qualified leads and optimizes the sales process to achieve maximum results with minimum effort.
In this way, Auto Monkey converts prospects into permanent customers and supports companies in effectively scaling and automating their lead generation.
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Auto Monkey consistently delivers exactly the leads that truly matter.
Events with Impact: How the Campaign Performed
Emotion + Experience = Leads: 63 New Enquiries in 6 Months
With Auto Monkey, a targeted lead campaign was designed to reach decision-makers at exactly the right moment. The foundation: a data-driven funnel, personalised email sequences, and precise targeting across relevant industries.
Target groupStrategic planning
Strategic planning
Auto Monkey filtered the most relevant contacts in companies matching Meilenstein’s ideal profile. Over 100 filters – from industry and event frequency to job position – ensured maximum accuracy and enabled targeted, high-quality outreach to decision-makers in the event sector.
Contact searchIdentify decision-makers
Identify decision-makers
The strategic planning began with an in-depth target group analysis: HR managers, marketing and event managers, and executives planning business events, client occasions, or internal training sessions. The focus was on companies in German-speaking Switzerland with high standards for ambience, exclusivity, and availability.
E-mail templatesDevelop personalized speeches
Develop personalized speeches
The communication took a clear departure from traditional event sales: emotional, precise, and personal. Each email was tailored to the specific need – whether seminar, team event, or evening function – and conveyed the unique character of the location. The high open rate confirmed: the message resonated.
Lead generationAutomated e-mail campaigns
Automated e-mail campaigns
With Auto Monkey, a set-up was created that communicated daily in an automated yet individualised manner – 60 emails per day to precisely curated contacts. As a result, Meilenstein became not only visible but also a concrete option in the minds of the target audience. Meanwhile, the team could focus on what truly matters: the quality of the events.
ConversionTurn interested parties into customers
Turn interested parties into customers
Interested contacts were seamlessly moved from automated first touch to personal follow-up. Through targeted follow-ups, aligned messaging, and perfect timing, Meilenstein was able to not only generate leads but also secure real bookings – in a competitive market with limited event dates.
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