Visibility, Leads & Networking Power for FC Luzern
Auto Monkey – FC Luzern
FC Luzern is one of Switzerland’s leading football clubs, combining emotion, tradition, and social commitment. With its wide range of hospitality and sponsorship offerings, the club creates strong platforms for companies from Central Switzerland. ONELINE supported FCL with a targeted B2B lead generation campaign to engage regional businesses. Using Auto Monkey, a smart funnel was built that connects emotional brand experiences with data-driven performance marketing.
More Leads, Less Effort – Auto Monkey Makes It Possible
Auto Monkey is a state-of-the-art tool for automated B2B lead generation that is characterized by its efficiency and scalability.
Developed by ONELINE, Auto Monkey combines advanced data collection and analysis technologies to create personalized email campaigns tailored directly to the needs of the target audience. The tool regularly delivers qualified leads and optimizes the sales process to achieve maximum results with minimum effort.
In this way, Auto Monkey converts prospects into permanent customers and supports companies in effectively scaling and automating their lead generation.
REQUEST DEMO
Like a perfectly placed pass – Auto Monkey delivers qualified leads straight to the goal.
Regional Impact. Visible Results: How Auto Monkey Revolutionised FC Luzern’s B2B Success
This Is How Digital B2B Lead Generation Works with Auto Monkey
For FC Luzern, Auto Monkey took lead generation to a whole new level. By leveraging data-driven automation, relevant business contacts in the Central Switzerland region were identified and approached – always with a focus on sponsorship and hospitality. The result: a strong pipeline of qualified leads, increased brand visibility, and a sustainable contribution to the club’s network and partner development. Auto Monkey enabled the efficient and emotionally engaging outreach to potential sponsors – fully in line with the FCL spirit.
Target groupStrategic planning
Strategic planning
The collaboration with FC Luzern began with an in-depth target group analysis. The focus was on CEOs, business owners, and marketing decision-makers from companies in Central Switzerland interested in regional visibility, social engagement, and business networking. Based on the club’s strategic direction and the values of sponsorship, the right personas and contact criteria were defined – including email frequency, emotional triggers, and regional messaging.
Contact searchIdentify decision-makers
Identify decision-makers
With over 100 precise filter criteria, Auto Monkey was able to identify relevant business contacts that perfectly matched the community and vision of FC Luzern. This resulted in a high-quality database of decision-makers whose values aligned with FCL’s philosophy – and who were ready to connect their brand with the football club.
E-mail templatesDevelop personalized speeches
Develop personalized speeches
Each email was tailored specifically to the target audience – with regional references, storytelling, and the clear goal of building closeness, trust, and a sense of belonging. Socially relevant topics such as sustainability and youth development complemented the sporting passion and led to a compelling overall message.
Lead generationAutomated e-mail campaigns
Automated e-mail campaigns
With a professional set-up, automated email sequences were launched, consistently delivering new leads over a period of eight months. The clear message: sponsoring FC Luzern means not only visibility but also access to a strong community with genuine values. The result: 198 qualified leads – 33% above target.
ConversionTurn interested parties into customers
Turn interested parties into customers
By consistently qualifying contacts and smoothly handing them over to the FCL team, leads were efficiently processed and personal meetings initiated. Automating the initial contact led to significant time and resource savings – while maintaining a high level of content depth.
Could this be your game changer?
