Conrad Electronic Case
Conrad Electronic
CONRAD reigns supreme in the technology and electronics sector with an impressive range of products and services. From the computer and network technology sector to leisure electronics, they serve a wide range of customers. Both end consumers and companies can find almost everything their hearts desire on the platform – from electronic components and photovoltaic systems to keyboards and RCDs.
More visibility in the B2B sector
With its increased focus on the B2B sector, Conrad aims to increase visibility among B2B customers and achieve a better ranking in search engines through relevant keywords. The main objectives are
- Increasing organic reach
- Positioning as an expert for trends, innovations and future prospects
ONELINE: A reliable partner for SEO and targeted lead generation.
Measures
SEO & Content Marketing
In order to provide Conrad with the best possible support, ONELINE is developing a sophisticated SEO and content marketing strategy that is specifically tailored to the needs of conrad.ch and optimally aligned with the thematic campaigns.
The focus is on publishing high-quality blog posts that are not only relevant in terms of content, but are also optimized for search engines in order to achieve the widest possible reach.
Well thought-out keyword and content strategy
- Focus on selected keywords in niche areas to avoid keyword cannibalism.
- The articles concentrate on trends, innovations and future prospects
- Target group: B2B audience
Results
Content creation:
ONELINE develops high-quality B2B-specific content that is not only informative but also convincing. With a clear focus on current developments, trends and future prospects, articles are created that clearly stand out from guidebook texts and basic knowledge. The content is aimed at specialists and experts and offers in-depth insights into the relevant topics.
SEO optimization:
Through the targeted use of niche keywords, we were able to significantly increase the number of relevant visitors to the website and raise Conrad’s profile in the B2B sector. A careful keyword strategy was implemented to avoid keyword cannibalism. In addition, targeted internal links ensure that readers are taken directly to important product or information pages, which improves the user experience and increases the conversion rate.