Do you run a B2B company and do all the marketing tasks yourself? Then you have a lot to do. You have to send and respond to emails, generate leads, write blog posts, comment on social media posts, and keep your website up to date. In short, you are responsible for all communications with existing customers and prospects that you want to convert into customers. Do you sometimes wish automated processes would take some of that work off your hands?
This wish does not have to remain a dream! A solution already exists that can save you time while simultaneously increasing customer loyalty and performance. At least that is the promise of B2B marketing automation providers. And you can trust it. If you opt for a high-quality system, you will benefit in many ways. Because with it, you get efficient marketing automation for B2B leads. You can increase lead scoring and ultimately benefit from a noticeable increase in productivity. We will explain to you what is behind B2B marketing automation and how you can generate leads with email marketing automation. And why almost half of the companies surveyed in the DACH region plan to implement marketing automation for B2B leads as soon as possible.
What is marketing automation?
You are familiar with the terms marketing and automation. But how do they go together? To what extent is marketing automation worthwhile and for whom? Basically, the time it takes for customers to decide for or against your offer increases with the level of investment and the complexity of the request. Especially for business partners, an innovative B2B marketing automation solution therefore proves to be optimal support. But what exactly is this popular marketing tool?
In summary, marketing automation for B2B companies takes recurring tasks off your hands. This can be almost any area in which you always perform identical steps:
- sending e-mails
- lead nurturing, lead scoring
- sending newsletters
- customer relationship management
By taking over certain work steps, B2B marketing automation saves you time that you can then use for more important tasks. It is also able to generate B2B leads and increase your sales. That’s exactly what this specific software solution was developed for. It handles everyday tasks in a structured and systematic way that you are likely to neglect due to their monotony. And it successfully takes over your work. It not only maintains relationships with your existing customers, but also acquires new ones.
But how is this possible for a technological system? It does not replace the personal contact you have with your customers. But it effectively prepares your business deal. That’s because you can use marketing automation for B2B leads. It recognizes potential customers at an early stage and accompanies them from that point along almost the entire customer journey. Your reach increases and with it the number of new customers. In addition to lead generation and subsequent lead nurturing, you can also use the software for your existing customer business.
Let’s summarize the advantages of B2B marketing automation: It
informs customers according to their needs
- addresses customers directly, individually and in real time as early as possible
- uses content that is always up to date
- enables precise measurement of the economic success of your marketing measures
Once you have created a template, you can leave the sending of further messages to your B2B marketing automation. At specified times and directly to your customers’ electronic inboxes.
How can you generate B2B leads with email marketing automation?
Your B2B company’s website is the hub for communication with customers and prospects. Users visit your website to find out more about your products and services. They are specifically interested in your company philosophy, product descriptions and references. They provide you with their email address so that they can receive further documents. However, they do not usually read or subscribe to your general newsletter. Nevertheless, you can keep new contacts engaged after their website visit with personalized emails. And this is exactly where B2B marketing automation comes into play.
This high-quality software tracks every step of your new customers, stores and processes their data. It can create email series and send them to your prospects with personalized salutations. And that’s just the beginning. Without marketing automation, you wouldn’t be able to contact the majority of your website visitors after their research. Especially in the B2B sector, where costly and time-consuming requests are often made, only a very small percentage of users become customers immediately. Sometimes they only make a decision after the tenth point of contact with your offers. This means that every single website visitor is at a different stage of their customer journey.
This is where email marketing automation for B2B leads comes into play. But it doesn’t just write follow-up emails as soon as customers leave email addresses. It also reminds them of your products if they have temporarily withdrawn from their purchase decision. At the same time, they inform you themselves. This way, they know who searched for which information, how long they stayed on individual pages and what their interests were. And they can take over personal advice at the right time.
In addition to high lead scoring for new customers, the software systems are also suitable for maintaining existing customers. They combine sending birthday wishes with discount vouchers or offer cross-selling or upselling in their e-mails.
No matter who you want to use targeted lead nurturing for, marketing automation for B2B leads guarantees you maximum efficiency. Innovative, high-quality tools such as Auto Monkey B2B from sandbox.one-line.ch offer you even more. The Swiss marketing agency has developed an all-in-one solution for B2B lead generation that allows you to target relevant decision-makers with pinpoint accuracy. With tailored offers and email content, you can present your products or services directly.
If you opt for a modern marketing automation solution for B2B, you can offer interested parties from the earliest stage. You can quickly identify the main areas of demand and respond in a customer-centric way. You always remain the one who determines the rules of software use. This means that in the future you will be able to outsource everyday marketing tasks without giving up control.
