Do you already have your own online shop or are you planning to set one up in the near future? Then you should also familiarize yourself with the topic of SEO. Search engine optimization is essential for the success of an online shop and should not be taken lightly. We at sandbox.one-line.ch not only provide you with all the important details about SEO for online shops, but as an agency we are also always the right point of contact.
Why is SEO important for online shops?
As an agency, we repeatedly observe that some companies shy away from SEO. This is not only because they do not understand SEO well enough and do not deal with it. In contrast to measures such as Google Ads, the consequences of SEO for online shops are not directly noticeable or not as intense. However, those who only invest in ads and neglect search engine optimization will have to invest significantly more money in the long run.
According to various studies, approximately 37.5 percent of visitors to an online store come from search engines. This also means that SEO should not be ignored by online stores.
In the long term, search engine optimization for a store is a more cost-effective way to continuously generate visitors and thus also revenue. As soon as the SEO for online stores takes effect, this work will pay off in the long term.
Tip: If you have an online shop for pet accessories, check exactly which products are searched for how often. You then have the opportunity to offer these products and optimize a subpage of the shop according to the keyword.
SEO for online shops: The best tips!
While the shop itself, including product pages, is often created quite quickly, it often takes much longer for the first visitors to arrive. To be found by search engines through good rankings, the shop has to be on the first page of Google, and for that, search engine optimization is essential. In the following, we would like to give you important tips for the SEO of your online shop.
OnPage optimization for online shops
In the area of OnPage SEO, content is by far the most important. Product descriptions, category texts and the introduction of a possible blog with exciting advice texts including added value for readers ensure a better ranking on Google and other search engines. When creating content, it is important to incorporate keywords sensibly and to avoid keyword stuffing.
For Google, usability, i.e. user satisfaction, is now the main focus. As a result, Google primarily suggests content to users that really offers added value and thus also corresponds to the search intention.
Technical SEO for online shops
To ensure that your online shop can be found on Google, technical SEO is also important. This refers to the technical factors that improve the shop’s search engine friendliness and user friendliness. Technical SEO is concerned with
- the page structure
- the design
- other technical aspects
of your shop. When it comes to technical SEO, there are many different tasks involved. These include, among other things:
- optimization of the website architecture
- Optimization of the source code
- Optimization of the structured data
- Optimization of the loading speed
- Optimization of the XML-Ditemap
- Compliance with web standards
Important: The main purpose of technical SEO is to enable search engines to better understand the website or shop. Accordingly, your online shop will now also be better ranked and thus rated higher.
Regular technical SEO checks
Regular technical SEO checks are recommended for every website. A technical SEO audit is an extensive analysis of the technical features of your website to ensure its suitability for search engines. Such an audit can identify problems and weaknesses that can negatively affect both search engine findability and the user experience. The specific focus of a technical SEO audit can vary from website to website, but typically the following aspects are considered:
- Page structure: This area evaluates the structure of your website to ensure that it is logically organized and comprehensible for search engines.
- URL format: This area examines the format of your site’s URLs to ensure that they are user-friendly and optimized for search engines.
- Loading speed: This area checks your website’s performance to see if it is fast enough to provide a positive user experience.
- Mobile optimization: This checks whether your site is suitable for mobile devices, as an increasing number of users are searching on smartphones and tablets.
- Visibility: This analyzes whether the website is correctly indexed by search engines so that it appears in the relevant search results.
- On-page optimization: This analyzes elements such as meta tags, internal links, and page titles to ensure that they are optimized for search engines.
- Technical problems: A check is made for technical defects such as broken links, missing graphics or 404 errors, in order to fix them immediately.
Which SEO online shop agency can help me?
When it comes to SEO for online shops, there are a number of things to consider and it is not uncommon for laymen to face an almost insurmountable hurdle. As a professional SEO online shop agency, we at sandbox.one-line.ch are always at your side. From building and on-page and off-page optimization of the shop to long-term maintenance, we offer you years of experience and a wealth of know-how. Together with your wishes, joint ideas and comprehensive knowledge, we will help your online shop to achieve the success you desire.
