Few topics are currently as hotly debated as artificial intelligence and its benefits. With the launch of the well-known ChatGPT, there are two sides that could hardly see its development more differently. While one side sees the creativity of writing at risk, other users are of the opinion that it provides solutions to complex problems. Some, on the other hand, are still on the fence and wonder how SEO is changing in the age of artificial intelligence.
SEO and AI
If you look at the areas of application for artificial intelligence, it quickly becomes clear how extensive and diverse they are. Google has also been using AI for searches since 2015, and this use has been continuously expanded. Numerous SEO analysis tools have long been working with AI. This fact alone makes AI so important and valuable for search engine optimization. In order to be successful with your own website, it is important to match Google’s algorithms as closely as possible.
Good to know: The various AI tools score particularly well in the areas of data analysis and data interpretation and are especially powerful in this respect.
By using AI algorithms, it should be possible to better analyze and identify the search and behavior patterns of search engine users. In the best case scenario, it should be possible to see in advance what this search will look like. SEOs can then ideally optimize the pages for their target group.
What is AI anyway?
AI is a generic term that encompasses all technology that performs various tasks in a human-like manner. These are particularly intelligent systems that are constantly evolving and learning from data. This ultimately makes it possible to automate numerous tasks.
- Various companies use AI for their chatbots
- For numerous voice assistants such as Alexa from Amazon or Siri from Apple
- Search algorithms and recommendation algorithms
- As facial recognition for security systems
What AI tools are available?
Many new AI tools have been launched on the market recently, making it almost impossible to maintain an overview. We at sandbox.one-line.ch would like to introduce you to the best-known and most important tools below:
ChatGPT
ChatGPT is probably the best-known AI tool and offers users various options. With the new functions, the previous application options for search engine optimization have been made even more versatile. To be able to use all these functions, however, the paid version is available. With ChatGPT you can not only create blog articles and other texts, but also images and codes and use many other functions. Furthermore, you can also efficiently process complete data sets or carry out mathematical analyses or evaluations.
Good to know: You can equip ChatGPT with additional plugins to extend it according to your own specifications.
Bramework
This is a so-called AI writer, with the help of which it is possible to create content automatically. This tool can also help you with keyword analysis and ideas, current trends or existing competition. Among other things, the following facts about your keyword are provided:
- Search volume
- Competition and the intensity of competition
- The difficulty level indicates how difficult it is to get a good position with the keyword
- Number of websites that already exist in the organic search
Frase
Frase gives you a quick overview of the competition and the page structure of the current top 20. This tool is also often used for keyword research. You can also find FAQs or create snippets and texts with a predefined headline structure.
Keyword Insights
Many website operators use this tool to optimize their SEO content. No wonder, because this tool shows you the best keywords for your own website or for upcoming blog articles. It is no problem to cluster the keywords received. This makes it easy to include thematically relevant keywords in the relevant blog post.
Jasper
Jasper is a text generator with which you can easily create SEO content. In addition to creating entire texts, you can also have selected text passages changed or updated. One exciting aspect, however, is the integration of Surfer SEO, which makes it possible to further optimize the content.
Neuroflash
Neuroflash is used to create texts and images. In our opinion, it is also a tool that is well suited for beginners, as users are guided step by step through the entire process. A special feature is the WDF*IDF analysis of Seobility, which is also possible with Neuroflash and thus optimizes the texts even better.
YOAST
This is not a stand-alone tool. It is a plugin that helps you to write search engine-friendly articles in WordPress, for example.
Outranking
With Outranking, we would like to introduce another AI writing tool that also focuses on SEO. With the integrated score, you can have the content evaluated and ultimately improve it even further.
SEO.ai
SEO.ai is ideal for researching keywords and finding out their search volume. SEO content can then be created accordingly. However, it is important that you work very precisely when entering the keywords in order to get the best possible result.
Perplexity
Perplexity is a modern alternative to typical search engines as we know them. Perplexity allows you to ask questions directly and receive precise answers from selected sources. Thanks to a user-friendly, conventional interface, the platform adapts to your interests and offers a personalized search experience. The aim of Perplexity is to facilitate the search for information.
How does SEO change with voice chat?
People speak differently than they write. This is also the case when you look something up on search engines. This also means that you need to adapt your SEO plan accordingly, depending on how the target group searches verbally. It also depends on the respective keywords.
Voice search is mainly used by Alexa, Siri and many other tools, so it can be worth adapting the website accordingly. SEO and AI go hand in hand here too.
At this point, we would also like to recommend our article “How Google handles AI-generated content“.
