In the dynamic world of online marketing, search engine optimization (SEO) has become a decisive factor for the success of companies and brands. As algorithms, technologies and user behavior continue to evolve, SEO trends are constantly changing. As we approach 2025, it is essential to explore the new challenges and opportunities that lie ahead. In this article, we look at the groundbreaking trends that will shape the SEO world in the coming years.
From the increasing importance of artificial intelligence (AI) and voice search to optimization for mobile devices and the importance of user experience – these trends will be crucial to how companies can increase their digital visibility and reach their target groups. But what are the SEO trends for 2025? We take a look at a possible future.
These are the SEO trends for 2025
The year 2025 promises to be exciting in terms of search engine optimization. There are currently many different indications and leaks about what SEO will look like in 2025. Below we have compiled the most important SEO trends for the coming year.
AI – Artificial intelligence continues to gain ground
Search engines are already using machine learning and artificial intelligence to better understand user intentions and therefore deliver more appropriate search results. This trend will continue in the coming years. We at sandbox.one-line.ch assume that when it comes to the 10 most important SEO measures, AI-supported SEO strategies will also be among them. Companies use various AI-supported tools, which they use, for example, to search for and evaluate focus keywords and secondary keywords as well as for onpage vs. offpage SEO.
Voice search is gaining in importance
Anyone observing the current trend in SEO will quickly notice that voice search is also becoming increasingly popular. No wonder, because searching via voice input is simple, fast and secure at the same time.
As a result, companies must also optimize their website for voice search queries. Above all, these are longer and more “conversational” than the typical search query where a keyword is typed in. It is therefore important that you also optimize your website for voice input in the future. This increases the likelihood of your website being discovered by users.
Local SEO remains important
Users of mobile devices are always using them on the move to search for nearby services, facilities and the like. We expect this trend to continue in 2025. We therefore recommend that you also optimize your website locally if this makes sense for your target group. Companies that also optimize their websites locally will be better positioned on Google and other search engines.
Technical SEO – also important in the future
In addition to content and user experience, technical SEO should never be underestimated. It is important that this is always up to date. This applies to the following points, among others:
- Web page speed
- Crawlability
- Rich snippets
- Structured data
- Optimization for mobile devices
Visual search on the rise
Visual search tools such as Pinterest Lens or Google Lens are being used more and more. For companies and website owners, this means optimizing their own content accordingly. This includes various factors, such as
- Set alt tags
- Optimize image file names
- Optimize image descriptions
- Create visual content
Don’t forget the video content
Videos appeal to many users and this fact will not change in 2025. For this reason, video content plays a very important role. Users use videos to inform, entertain and educate themselves. For this reason, we always advise website owners to use video content with high-quality content.
E-E-A-T – is becoming increasingly essential
The abbreviation E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. When building a website and optimizing it for search engines, E-E-A-T should not be underestimated. Basically, it means above all that website operators identify themselves as experts in the field or niche. It is important to create guides, publish videos and impart knowledge. In this way, you build trust with visitors and show that you really are an expert and therefore the right contact.
Don’t forget the snippets
Featured snippets are displayed on Google and other search engine results pages and are likely to become increasingly important in the future. We firmly believe that you as a website operator will have a clear advantage as soon as you optimize the content for the snippets. There are many different ways to do this, such as the use of keywords and many more.
At this point, we would also like to recommend our article “What are backlinks“, as these will also remain very important in the future.
What is a core update?
A core update is a fundamental update of the Google algorithm. This is carried out regularly to improve the quality and relevance of search results. Unlike smaller updates that address specific problems, a core update aims to better rank high-quality content and understand the user intent behind search queries. Core updates can have a significant impact on website rankings, both positive and negative, and encourage website owners to continuously optimize their content to meet Google’s changing needs.
What does SEO cost?
Many people who ask themselves the question “What is SEO?” often wonder whether it makes sense to teach themselves or hire a professional agency. What SEO ultimately costs depends on many factors. We would like to present the possible costs in more detail below:
- SEO hourly rates are around 75 to 150 CHF for freelancers. Agencies, on the other hand, often charge between 150 and 300 CHF per hour.
- Professional SEO companies charge between 1,000 and 8,000 CHF per month, depending on the work involved. However, there are large companies that budget tens of thousands of CHF per month for search engine optimization.
Fancy more exciting articles? Then take a look at our guide on “SEO and gendering“, for example.
