Tradingzone Story
Tradingzone
Since its foundation in 2007, Tradingzone has become the leading provider of office furniture in Switzerland. With a unique range of new and used office furniture and flexible rental options, Tradingzone has positioned itself not only as an economically attractive, but also as a sustainable solution for companies of all sizes as well as private individuals. Despite its strong market position, Tradingzone faced a growing need to use digital channels more effectively to significantly increase both brand awareness and lead generation before partnering with ONELINE.
CAMPAIGN PLANNING – EVERYTHING FROM A SINGLE SOURCE
The main aim of our comprehensive marketing strategy for 2024 with Tradingzone was to generate high quality leads in both the B2C and B2B sectors and deliver these to Tradingzone so that the company can effectively target new potential customers. To achieve the best possible outcome, we developed a detailed annual plan that not only included targeted lead generation campaigns, but also supported Tradingzone in the area of newsletter marketing. This included creating content for their in-house newsletters as well as using our extensive Win4Win database to communicate targeted content to our readers to drive interest in Tradingzone.
Learn more about lead generation nowCooperation Tradingzone X ONELINE
Working with ONELINE has always been reliable and pleasant. The team is flexible and implements requests immediately. Thanks to their services, we were able to generate high-quality leads and increase our market presence. I would recommend ONELINE without a doubt.
Actions
Lead Generation
For lead generation in the B2C area, we used our own platform Win4Win, the largest competition platform in Switzerland. Through targeted campaigns on Win4Win, we were able to specifically address the needs and interests of Tradingzone’s target audience, which allowed for effective generation of high-quality leads. Each campaign was carefully planned and executed to maximize engagement rates and deliver prospects directly to Tradingzone.
In the B2B segment, we used our innovative product Auto Monkey. Auto Monkey is a solution specifically designed for effective and successful lead generation in the B2B segment. Through the use of advanced technologies and customized campaigns, we were able to generate targeted, high-quality business leads for Tradingzone that were precisely tailored to the products and services on offer. This strategic approach enabled Tradingzone to engage directly with potential business customers and efficiently support their sales objectives.
- Analysis of the target group (B2c & B2B)
- Annual planning 2024 of the campaigns
- Execution of the campaigns
- Quality assurance of the leads
Results
Newsletter Marketing
In terms of newsletter marketing, we supported Tradingzone by creating content for their internal newsletters and sending targeted newsletter campaigns via our own database. The internal newsletters were specifically tailored to the brand and customer needs to maximize engagement and customer retention. In addition, we sent newsletters via our database to increase reach and drive more traffic to the Tradingzone website. This combined strategy enabled us to both strengthen the loyalty of existing customers and effectively target new customers.
- Content-Cration for Tradingzone Newsletter
- Newsletter dispatch via Win4Win
- Reporting
Results
The strategies and measures developed by ONELINE have resulted in a significant increase in brand awareness and customer interactions for Tradingzone. The increased lead generation measures lead to a measurable increase in conversions and direct growth of the customer base in both the B2C and B2B sectors.
The collaboration between Tradingzone and ONELINE demonstrates how targeted digital marketing strategies are successfully implemented to overcome specific business challenges. Through our Win4Win platform and the use of Auto Monkey, Tradingzone was able to consolidate its position in the market while optimizing its digital channels.