5 interesting facts about social media in Switzerland
The first statistics on the use of social networks in Switzerland are already available for the year 2023. What is interesting is that while the total number of users is increasing, their distribution is changing.
The following figures from Statista show which platforms are among the channels of tomorrow and which are gradually losing importance. In addition, the statistics provide an exciting insight into how Swiss people use the networks.
1. A total of 7.29 million people in Switzerland are active on social media
According to the evaluation of the Statista Research Department, 7.29 million people in Switzerland use social networks in the current year. Converted to the number of the population, this results in a share of around 83 % – and the trend is rising.
Not only the young generation is represented on the interactive platforms. In addition to the 18 to 24 age group, Swiss men and women between the ages of 25 and 34 make up the largest share of social media users.
A special feature with regard to the age of the users is the preferred platform. Younger people are predominantly represented on Instagram, while older users aged 35 and over prefer Facebook.
2. LinkedIn is the most used network with 3.9 million users
Although TikTok and Instagram dominate general awareness, in reality, LinkedIn records the highest number of users in Switzerland. This is a particularly valuable finding for B2B companies. Around 3.9 million Swiss people are active on LinkedIn.
The share of users with a high level of education is higher on the business network than on Instagram and Facebook. This makes the platform an interesting marketing channel for companies that want to reach this affluent target group.
3. 62 % of the Swiss use social media daily
For marketing purposes, the most valuable users are those who are regularly active on the platform. In Switzerland, this proportion is high. According to Statista, around 62 % of social media users say they are on the networks every day.
A detailed data analysis shows on which days and at what time your target group is most active. It helps companies to efficiently plan the posts in the social media accounts. As a specialised online marketing agency from Switzerland, ONELINE can provide valuable support here.
4. 52 % of users use mobile apps for Instagram and Co.
At 52 %, more than half of social media users in Switzerland use mobile devices to be active on the platforms.
The web presence of the networks plays a subordinate role. For mobile use, users prefer to resort to the apps of Facebook, Instagram and Co.
5. With Gen Z, TikTok records the greatest growth
Those who want to reach a younger target group should focus their marketing strategy on TikTok. Around 2.06 million Swiss people are represented on the platform.
Users between the ages of 15 and 24 make up the largest share of TikTok users. This age group, also known as Gen Z, is also making greater use of the Snapchat chat network (2.25 million users in 2023).
Important: The communication platform Discord, which is popular with Gen Z, and the streaming platform Twitch are not included in Statista’s evaluations. In order to reach a young target group, they should nevertheless be considered in the social media strategy.
What do the latest statistics mean for online marketing?
A look at the current user figures makes it clear that the number of users in social networks will continue to increase in 2023. The variety of different target groups in the social networks is particularly interesting for companies.
A presence on Facebook, Instagram and Co. is worthwhile for all providers – regardless of size and industry.
In 2023 and beyond, social media is thus an important pillar for the digital marketing strategy. As interactive channels, the networks offer valuable starting points for increasing brand awareness, customer acquisition and customer loyalty in the long term. Accordingly, it is important to integrate social media into the marketing concept at an early stage.
