What is WordPress?
WordPress is a software developed by Matthew Mullenweg and Mike Little. It was released free of charge in 2003 and in its initial phase was mainly used to create and manage weblogs.
In the meantime, the system has long since shed its existence as a pure blog program.
WordPress is the most used CMS in the world. What makes it special: Professionals and private users use it equally. Thus, today there are agencies that specialize in WordPress. This makes the CMS the pioneer and frontrunner in the field of web development.
These 8 advantages WordPress agencies appreciate about the CMS of the same name
In recent years, the number of content management systems has increased significantly. Especially professional users in the field of online marketing, web development and SEO nevertheless consciously resort to WordPress for their projects. The reason for this are the unique advantages that the system offers compared to other CMS.
1. Applicable for any kind of website
What started as a program for blog management has developed into a true multi-talent in the following years. As an adaptable CMS, WordPress is suitable for (almost) any web project. This is a great advantage for agencies with different projects.
These types of websites are possible with WordPress:
- Onlineshop
- company site with a blog
- private blog
- forum
- booking portals
- virtual portfolios
This list is not exhaustive. WordPress allows the use of manual codes, so there are almost no limits to the creativity of web developers.
2. Flexible design possibilities
For successful online marketing, a website design that is suitable for the target group is essential. Accordingly, the CMS should be flexible and adapt to the individual needs of the website operator. WordPress shines here as well.
The advantage: The design options are versatile and easy to implement. Cumbersome programming is not necessary. Instead, the website adopts the desired design with just a few clicks.
3. Manageable costs
The basic version of WordPress is free, although certain plugins and services may incur costs. Those who want a creative website and get the most out of the system should not shy away from these expenses.
Compared to other CMS, the costs for WordPress are more transparent. Website operators or WordPress agencies can calculate the financial effort in advance.
If the desired design does not fit into the budget, changes to the website concept are straightforward.
4. High efficiency instead of time-consuming programming
In the early days of the Internet, it took a lot of effort to create a website. The process required special know-how and was only possible for web developers.
The biggest advantage of WordPress is that it makes programming web projects easier. Professional online marketing agencies can work more efficiently, private users find their way around faster.
In WordPress, page creation works on the modular principle, where the final result can be foreseen at any time. Time-consuming manual coding is not required, but still possible for programming experts.
5. Reliable safety measures
If you overlook a security hole on your website, you open the door to malicious programs and hacker attacks. Once the risk is identified, the damage is often already done.
WordPress has reliable protection measures to close potential security holes at an early stage. With this preventive approach, the website is always protected against the latest threats. This is essential for online stores and other sites with payment function, as they transfer sensitive data.
Tip: To give hackers no chance, regular updates of the CMS are important. An experienced WordPress agency like ONELINE helps to perform them properly.
6. Easily expandable
Today a start-up, next year market leader – if you have big plans, you need a scalable CMS. WordPress grows with the website. An extension of the functionality is possible at any time.
The implementation of the changes is feasible even without programming skills. For example, with the help of plugins it is possible to add a comparison table, testimonials and other elements to the website.
7. Seamless connection with analytics software and SEO tools
Digital marketing agencies and freelancers appreciate the seamless connection of the CMS to third-party software. Google Analytics is just one of many linkable tools. For digital marketing campaigns, this makes it easier to monitor success.
Search engine optimization (SEO) software also integrates smoothly with a WordPress website. Checking the readability of the content, evaluating the number of keywords – the compatibility of the CMS makes the work easier for SEO agencies.
8. Vibrant developer community with innovative ideas
WordPress is a so-called open source software, which is accessible to creative web developers from all over the world. This results in an enormous number of plugins that allow even more customization of the website.
Thanks to the active community, there is now a suitable solution for almost every need. Practical and functional or with purely aesthetic benefits – new tools are added every week.
It is this lively and constantly growing community that sets WordPress apart from other CMS. At the same time, this aspect illustrates how future-proof the system is for website operators.
WordPress is indispensable for modern web development
Given the constant changes in online marketing, the continued favoritism of WordPress is impressive. For twenty years, the CMS has been the preferred software of professional web developers and home users.
The high efficiency, expansion options and user-friendliness are just three of the many advantages of the powerful system.
As a professional WordPress agency, ONELINE helps interested partners to exploit the full potential of the CMS. Online store, forum or company site with blog: Relying on experts is the first step to lasting success in online marketing.
