SEO Marketing Agency
SEO is one of the most important factors in successfully managing an online business and is a science that is regularly adapted. However, there are some rules which belong to the “must-have” to have a chance at all. I will explain these points to you in the course of this book with examples.
The meaning of SEO
The basic principle of SEO can be explained briefly in one sentence: The optimization of a website according to the keyword with the highest turnover. Thus, the focus is directed to the top positioning of the focus keyword on the search results page (SERP). These optimizations are divided into onsite, on-the-page, and off-page optimization.
OnPage SEO measures
Always include relevant keywords in a meaningful sentence structure, because ultimately the visitor (or potential customer) should also feel addressed and understood. SEO is always about providing the user with the information or answers he is looking for. The texts on a website should leave a natural and lasting impression on the reader.
Write relevant, understandable sentences, and be sure to pay attention to spelling and grammar. Semantics is an important part of search engine optimization. Semantically high-quality texts form the content of your website. This should be unique. The higher the quality, the better. Write texts for the visitor and not for search engines. Nevertheless, make sure to formulate the sentences in such a way that important keywords are included.
On the page, optimization is about one thing above all: a sensible integration of keywords. If you need keyword suggestions or want to use suitable synonyms, I recommend the use of free keyword tools.
The most important OnPage SEO factors
- First of all: Make sure that every (sub-) page has an individual title (title tag) and an individual description (description tag)!
- individual description (description tag)!
- Integrate keywords and synonyms sensibly into the texts of your website.
- Integrate keywords meaningfully into the page title (title tag).
- Integrate keywords meaningful in the description (description-tag).
- Integrate keywords meaningfully into the main heading (h1).
- Integrate keywords meaningfully in headings (h2-h6).
- Integrate keywords in URLs/links (search engine-friendly URLs/links).
- The image tags (images) should have the alt attribute.
- The tags (links) should have the title attribute.
- The link texts should be meaningful.
- All pages should be linked uniformly (only one link level).
- Pay attention to fast loading times (2-3 seconds maximum).
- Mobile accessibility should be ensured (Responsive Design or mobile website).
Off-page SEO measures
Now we come to the most important discipline: the topic of off page SEO. Here it is about building backlinks. Backlinks are links that point to your website and represent a recommendation for Google. Until a few years ago, it was enough to place backlinks on any page. Unfortunately, the SEO effect today is no longer the same as it was then. Google now pays attention to where (ideally on a topic-relevant page) and how (ideally in the content) a backlink is placed.
Meanwhile, Google differentiates between a strong domain (high domain authority and topic relevance) and a weak domain (many outbound links, no topic relevance). Which formula Google uses for the evaluation of a domain remains its company secret. However, there are very good SEO tools that can simulate the strength of a domain.
For example, the tool Majestic SEO provides important clues that speak for a high domain trust. For a monthly fee, any interested webmaster can gain valuable insights into the strength of a domain. The link power is derived from the domain authority. The stronger the link power, the more a website benefits from the corresponding backlink.
The so-called link profile of a domain should consist of a link mix. In concrete terms, this means that many “inferior” backlinks from business directories and company directories are compared with few, but very strong backlinks. Strong backlinks are placed on domains with high authority.