Omni-Channel Marketing Agency
Omni-channel is the online marketing trend word of 2015 and means serving all sales channels simultaneously. But it also means that you support online marketing with different marketing measures, which are not only available online.
Therefore, I recommend you use all possibilities to draw attention to your project. This means for you that you also have to orientate yourself offline and look for possible advertising media. For this, you need not only a sharp mind but also a little creativity because with the unusual you stand out better.
I will gladly give you some examples here:
Car advertisement
You surely know this situation. You are driving behind a car and see a writing on the rear of the car. You read the lettering several times and if it is good or interesting, it will stay with you.
Take advantage of this situation and put your website URL on your car to get more attention for your project. You use the time when someone is driving behind you to turn the driver into a potential customer. You don’t have any other effort besides the sticking and you generate more attention for free.
I recommend that you keep the lettering short and highly visible. The lettering should still be legible up to a distance of 15 meters. The smaller the lettering is, the less people can see it from a distance. This means less attention for you.
Sitting in a traffic jam and overtaking thus has a whole new meaning. You constantly work the driver behind you, during the traffic jam, with your advertising message. Through the curiosity of the person you have guaranteed the attention of the customer.
Construction sites as advertising media
As already mentioned in a previous chapter, you have surely, one or the other friend, who is active in the building industry? Also here there are many surfaces, which can be used as advertising media. Mostly, the builders are even happy when the construction sites are covered with tarpaulins and these bring a little color into play.
Ask your friends if they might offer such places where you can hang your advertisement. Depending on the position of the construction site and the poster, your advertisement will get a great visibility.
Mostly the advertising places cost nothing or very little, but have a great effect.
Cantons and municipalities
Most cantons and municipalities own real estate and land, which can serve well as an advertising medium for posters or advertising tarpaulins. For this you can, with the responsible places, the information for possible advertising places catch up and for your campaigns use.
It may be that a wire mesh fence at the highway exit is the perfect advertising space and can be used.