VOLVO Baar Case
VOLVO Baar
Hüsser & Palkoska – a company with tradition. Since 1969 Hüsser & Palkoska has been the VOLVO vehicle agency in the Zug region. VOLVO Baar is much more than just a simple car garage – kings have visited here over the years. The traditional house lives the VOLVO values Swedishness, Innovation, Environment, and Safety with pride.
TAKE OFF TO THE FULL THANKS TO SUITABLE MARKETING MEASURES
As online marketing specialists, we were allowed to support Hüsser & Palkoska at the beginning with SEO measures with our S package (focus on 10 keywords). However, to get off to a full start – and to push the gas pedal to the metal – more is needed. That’s why we upgraded from the S to the SEO M package after a short time. In addition, we support the traditional company with SEA, sending out newsletters, as well as web design and web development. We take off!
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“We are thrilled with our collaboration with the ONELINE team. With you, we have found the perfect partner for our online marketing and we are convinced that this will continue. Many thanks to you and we look forward to more years of growth.”
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Newsletter Marketing
In newsletter marketing, it is not only important to send regular emails, but also to reach the right potential customers and to be able to offer the appropriate content. We as ONELINE, experts in newsletter marketing, are allowed to send monthly newsletters with 50% own content creation for Hüsser & Palkoska. Success could be measured after a short time by high click and open rates.
- Analysis of existing leads
- Creation of mail templates
- Sending regular mails
- Analysis and optimization of the dispatch
Results
SEO & SEA
For our clients Hüsser & Palkoska, we as online marketing experts are in charge of two services at the same time; SEO & SEA. We are particularly pleased about this because the implementation of these two services can achieve the best results in terms of performance, visibility increase, and revenue generation.
SEO is one of the best-known terms in digital marketing; search engine optimization. This service involves publishing monthly, keyword-optimized blog posts, among other things. These help to increase visibility organically, helping the business to achieve higher search engine rankings.
Unlike SEO, SEA focuses on the placement of ads. These are placed specifically on the target group to be placed even before the organic high strings. In Google search, such entries are noted with the keyword “ad”. With the help of such ads, one can address many more potential customers.
SEO + SEA = Non-Plus-Ultra Search Engine Marketing
Contact nowFrom conception to web design to programming
A classic 360° web project from a single source from ONELINE. The goal was formulated from the beginning: The new online presence of VOLVO Baar should reach the next level but one.
The concept was developed in close cooperation with Hüsser & Palkoska. Based on a workshop, the focal points, priorities, and goals were clearly defined. A central focus was on the customer. The customer should feel comfortable on the website from the beginning and easily reach his goal. Furthermore, the web structure should be designed in such a way that, in addition to the vehicles, the extensive range of services, including contact options, is also presented appealingly.
Hüsser & Palkoska is a car dealership with tradition in Zug. The relationship with the customers is close and extends partly over family generations. In addition, VOLVO is considered to be a brand that has placed a special focus on safety and sustainability over the years. The web design team had the task to convey these values unmistakably in the new web design. Finally, the new unique design was created from a cocktail of different design proposals in constant exchange with Hüsser & Palkoska.
The WordPress-based CMS was programmed in-house and customized. Besides various animations, the system is multilingual and includes various interfaces. Furthermore, different contact forms are built in. The structure of the backend allows high flexibility for editing the content and landing pages.
Implementation
API interfaces
The VOLVO Baar website has various interfaces to external tools and partners.
For this web project, the implementation of the AutoScout24 API was of particular importance. Hüsser & Palkoska manages the existing vehicle stock via AutoScout. This means that a connection to it is needed for automatic data entry. An interface that avoids the repeated entry of the same vehicle data.
When implementing the interfaces, we went one step further than the standard integration. To optimally map the subcategories of new cars, demonstration cars, and used cars, specific scripts were additionally integrated. Thus, the vehicle inventory of the corresponding subcategory can be displayed directly via Autoscout.
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