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    Digital Marketing

    Digital Marketing

    BUSINESS DEVELOPMENT FOR SUCCESSFUL COMPANIES

    How important is Digital Marketing Switzerland for business development for successful companies? You could put it another way and say: as important as the air is for people to breathe. Why is that? Because with the help of digital marketing, companies connect with their customers as soon as they are online. Moreover, digital marketing is suitable for almost every industry. After all, Digital Marketing Switzerland connects companies with their dream customers.


    WHAT IS INVOLVED IN SUCCESSFUL BUSINESS DEVELOPMENT

    Why is Digital Marketing Switzerland so popular among companies?

    Quite simply: it scores points with its diversity. Digital marketing includes numerous components that promote business growth.

    In addition to SEO, this category includes content, email, social media as well as mobile marketing. Anything else? Yes. The automation of numerous processes, such as newsletters or an automatic upload of blog posts, also belongs to the field of marketing digitization.

    What are the advantages of Digital Marketing Switzerland?

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    Affordable
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    Mobile access
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    Flexible and expansive
    LET'S GO

    Successful digital marketing: strategies and implementation

    Identification and segmentation of the target group

    Today, potential customers meet companies at every touchpoint due to digitalization. However, buyers expect an experience that is tailored to their needs. For the contact to be personalized, companies need to know the company-related, technographic, and demographic characteristics.

    Determine goals and measurement strategies

    With the help of the information that companies determine with the help of Digital Marketing Switzerland, they also determine a measurement strategy in addition to the distribution channel. The metrics include Click-through rate (CTR), cost per lead (CPL), engagement rate, conversions, return on investment (ROI), lifetime customer value (LCV), and effective cost per thousand (CPM).

    Setting up the ad and placing the ad on different channels.

    According to ONELINE, to reap the benefits of Digital Marketing Switzerland, companies should ensure that they are on the right data management platforms as well as the appropriate demand-side and supply-side platforms. Furthermore, they need to align the team’s activities so that the overall digital marketing picture fits together.

    Implementation of measures to increase the success of digital marketing.

    Versatile. Digital Marketing Switzerland impresses with this adjective because companies can use the marketing tool for customer acquisition, maintaining customer relationships, and brand strengthening. However, this should be accompanied by regular monitoring of the relevant key figures. This allows companies to see in which areas there is a need for improvement.

    Successful digital marketing: strategies and implementation

    Identification and segmentation of the target group

    Today, potential customers meet companies at every touchpoint due to digitalization. However, buyers expect an experience that is tailored to their needs. For the contact to be personalized, companies need to know the company-related, technographic, and demographic characteristics.

    Determine goals and measurement strategies

    With the help of the information that companies determine with the help of Digital Marketing Switzerland, they also determine a measurement strategy in addition to the distribution channel. The metrics include Click-through rate (CTR), cost per lead (CPL), engagement rate, conversions, return on investment (ROI), lifetime customer value (LCV), and effective cost per thousand (CPM).

    Setting up the ad and placing the ad on different channels.

    According to ONELINE, to reap the benefits of Digital Marketing Switzerland, companies should ensure that they are on the right data management platforms as well as the appropriate demand-side and supply-side platforms. Furthermore, they need to align the team’s activities so that the overall digital marketing picture fits together.

    Implementation of measures to increase the success of digital marketing.

    Versatile. Digital Marketing Switzerland impresses with this adjective because companies can use the marketing tool for customer acquisition, maintaining customer relationships, and brand strengthening. However, this should be accompanied by regular monitoring of the relevant key figures. This allows companies to see in which areas there is a need for improvement.

    Digital Marketing Switzerland rejects the traditional marketing of the throne

    Companies that resist marketing digitization in Switzerland and prefer traditional marketing instead should look into the merits of the former.

    Even if one knows digital marketing, it can still be advantageous to work with an online marketing agency.

    Agencies have extensive expertise and experience in this field, which allows them to develop and implement effective campaigns. You can also save time and money by using their resources and tools.

     

    LET'S GO
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    Digital marketing is simple

    Digital Marketing Switzerland promotes the rapid development of the brand and the reputation of the company on numerous digital platforms. Quite simple and uncomplicated.

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    The rapid development of brand perception

    Good websites, and interesting blogs with high-quality content combined with a high level of activity on social media obliterate traditional marketing. Within seconds, companies share their content easily and quickly.

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    Precise targeting immediately selects the right customers

    With the help of digital marketing, companies practice precise targeting.

    Frequently asked questions about
    Digital Marketing

    Why is digital marketing winning the battle against traditional marketing?

    Because digital marketing is faster, easier, and more precise. In addition, companies can become globally active immediately. Traditional marketing, on the other hand, faces many obstacles.

    Do companies benefit from a Digital Marketing Switzerland strategy?

    Companies that slowly implement modernization measures do not have to eliminate their traditional marketing measures, but if they do not carry out a single digital marketing activity, the company’s success stagnates.

    Do companies need a blog?

    Yes, because blogging is suitable for every industry and is now an indispensable area of digital marketing. In addition, a blog makes a regular contribution to updating the website.

    How often should companies update their website?

    There is no blanket answer to this question, as it is simply a matter of updating the website continuously. Otherwise, the online presence is nothing more than an online brochure.

    What tasks does a digital marketing agency take on?

    A digital marketing agency supports companies to remain successful in the field of digitalization. Which tasks the agency takes on depends on the size. Possible tasks include customer care, website design, web development, and content maintenance.

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    Customer projects
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    Kiana Krippen

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    • Project scope

      First, we sketch a complete overall picture of your project, in which all details are depicted. Desired services and products are also listed here.

    • Milestones

      In order to track your project efficiently, we create appropriate milestones. The number varies depending on the scope of the project.

    • Results

      Only those who know their goal will find the way. Lao Tzu already knew that. Accordingly, we formulate your desired results and goals at this point, which will guide us throughout the entire project.

    • Transparent cost structure

      Open communication is very important to us. This also includes that we transparently inform you of all costs incurred.

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