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    LEAD GENERATION
    PERFORMANCE MARKETING
    DIGITAL DEVELOPMENT
    Newsletter Content

    Newsletter Content

    GOOD NEWSLETTER CONTENT INTENSIFIES THE CUSTOMER RELATIONSHIP

    Since the internet has played an indispensable role in the everyday life of companies and private households, companies use fewer print media. Flyers, leaflets, and brochures have long since relinquished their leading position. To whom? Regarding the advertising and customer loyalty measures of the internet: good newsletter content is very popular with customers. They conserve the natural resource of wood and reach readers within seconds. They are a perfect marketing tool for an intensive customer relationship.

    ELECTRONIC MAIL IS (NOT) A MIRACLE CURE

    Some companies know it, but others still have to learn it painfully: electronic letters are not a panacea for an intensive customer relationship, because they have to fulfill one small detail:

    The message should be adapted to and appeal to the target group. That’s why newsletter content has an important task: to provide customers with appropriate content.

    What are the benefits of good newsletter content?

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    Companies bind their customers to the products and services they offer with good newsletter content.
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    Newsletter content acts as a permanent traffic source that helps companies save costs.
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    Companies easily implement their newsletter content and connect it effortlessly with other channels such as social media.
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    Best practices for successful newsletter campaigns

    The readers are the focus of the attention

    To create good newsletter content, companies first analyze their target group. They also use feedback from the sales department or customer support. Finally, the readers are the focus of the analysis.

    Don’t foist anything or as little as possible on the readers.

    What is the difference between good and bad newsletter content? According to ONELINE, there is one reason why subscribers often unsubscribe from newsletters: If the company just wants to foist a product on them – without satisfying them in return. Therefore, newsletter content should not give the impression of urgently wanting to sell something to the readers.

    Questions, interests, and problems are THE newsletter content of Switzerland

    Companies that can address the interests, questions, and problems of their readers automatically create good newsletter content.

    The importance of relevance and personalization

    Good newsletter content is not only informative and interesting but also relevant for the recipient. Companies should therefore personalize their newsletters and tailor them to the needs and preferences of their readers.

    Best practices for successful newsletter campaigns

    The readers are the focus of the attention

    To create good newsletter content, companies first analyze their target group. They also use feedback from the sales department or customer support. Finally, the readers are the focus of the analysis.

    Don’t foist anything or as little as possible on the readers.

    What is the difference between good and bad newsletter content? According to ONELINE, there is one reason why subscribers often unsubscribe from newsletters: If the company just wants to foist a product on them – without satisfying them in return. Therefore, newsletter content should not give the impression of urgently wanting to sell something to the readers.

    Questions, interests, and problems are THE newsletter content of Switzerland

    Companies that can address the interests, questions, and problems of their readers automatically create good newsletter content.

    The importance of relevance and personalization

    Good newsletter content is not only informative and interesting but also relevant for the recipient. Companies should therefore personalize their newsletters and tailor them to the needs and preferences of their readers.

    Newsletters do not replace sales letters

    Online store operators fall into a sneaky trap: they confuse the newsletter with a sales letter – to the annoyance of the readers. Instead, newsletter content is characterized by other key topics.

    To identify these focal points, there are several reasons why companies should work with an online marketing agency when creating newsletter content.

    For one, ONELINE has expert knowledge and years of experience in the field of email marketing. This allows them to help companies create effective newsletter content that resonates well with readers and leads to higher open and click-through rates.

    LET'S GO
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    The latest products, blog articles, and PR stories are successful newsletter content.

    Of course, a newsletter serves to boost sales. ONELINE discreetly points out that electronic mail does not only sell services. Blog articles, PR stories, new product introductions, or about-us news also belong in the category of the good newsletter content.

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    Too much information overwhelms the reader

    However, companies should be careful not to overwhelm their email recipients with a horde of information. Three different pieces of information is a magic number and at the same time an acceptable maximum limit.

    Frequently asked questions about
    Newsletter Content

    What newsletter content actually interests readers?

    The secret formula consists of good newsletter content and an appealing design. In addition, the content is tailored to the target group. Discount promotions, competitions and whitepapers are among the most popular contents that make readers actually read through the content.

    Which magic words combat boredom in newsletters?

    A newsletter can be anything but boring. Call-to-actions (CTAs) work as excellent boredom killers. Proven CTAs include: Download whitepaper, your personal discount code is, to the competition, your gift, free trial.

    How do companies find good newsletter content?

    This is where the saying “the proof of the pudding is in the eating” has true meaning. In addition to sending them out regularly, companies should evaluate their electronic letters. Because in this way they analyse the click behaviour of the readers and learn which topics enjoy great popularity.

    What role does customer support play in connection with the topic of newsletter content in Switzerland?

    Customer support is an underestimated source of ideas when it comes to creating newsletter content. The marketing department can get good tips from the customer centre.

    Is there a no-go with regard to the creation of newsletter content in Switzerland?

    Yes, content that neither encourages recipients to read the content nor motivates them to take a call-to-action is undesirable. In addition to a personalised approach, it is also important to involve the reader. Questions that convey the feeling of a dialogue are a good way to prevent boredom from arising in the first place.

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    Kiana Krippen

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