CONTACT
PHONE telephone

    Almost done...

    Room for
    details

    STEP 3

    Let's go

    Accept the terms

    STEP 2

    ONELINE EN
    Let's go
    Let's go
    Services
    close
    LEAD GENERATION
    PERFORMANCE MARKETING
    DIGITAL DEVELOPMENT
    Newsletter Automation

    Newsletter Automation

    Newsletter automation as a secret formula for lasting customer loyalty

    Star investors praise passive income. Why? Because, according to their own statements, this is how they earn money while they sleep. Sounds like a dream, but it’s also true in real life. Wouldn’t it then be desirable for companies to transfer the “”passive income”” option to their customer loyalty? What exactly does this wishful thinking look like in this regard? Well, companies provide their customers with important information while they sleep. Sounds too good to be true? It’s not wishful thinking, but the hard truth. Because Newsletter Automation Switzerland makes this possible.

    WHAT IS BEHIND NEWSLETTER AUTOMATION?

    If you want to do professional email marketing, you can’t get around newsletter automation. Because this marketing tool sends e-mails automatically to the recipients at the defined time. This saves the sender time – and time is money, as we all know.

    Automation also allows personalized content and offers to be sent to specific target groups, which increases the relevance and effectiveness of the newsletter.

    In addition, the analysis of open and click rates enables ongoing optimization of the email campaign. A well-designed newsletter automation system can thus make an important contribution to successful customer communication and customer retention.

    What are the advantages of newsletter automation?

    image/svg+xml
    Simple campaign planning
    image/svg+xml
    Automated customer loyalty
    image/svg+xml
    Long-term increase in turnover
    LET'S GO

    Successful customer retention with newsletter automation

    Supporting customer registrations with the help of newsletter automation

    Email automation is suitable for customer registrations because a welcome discount is a good tool for retaining customers in the long term. Furthermore, a discount motivates customers to place further orders. Tour operators often give away vouchers for the next, well-deserved holiday when customers book for the first time.

    Calendar entries always follow the same pattern

    Birthdays are a welcome opportunity to use newsletter automation. With the help of calendar entries, companies send automatic e-mails. As a rule, these also contain a small gift in addition to a personal address.

    Confirmations for orders run automatically

    A confirmation email is nothing more than a newsletter automation. They assure the customer that the order has been received.

    What common characteristics do different groups of recipients have?

    It pays to group readers. According to ONELINE, this is ideally done according to the interests and characteristics of the recipients. This is followed by newsletter automation to selected groups. Tour operators use this principle. They convince pensioners of cruise ship trips, families inform them about all-inclusive beach holidays and singles receive information about interesting city trips.

    Successful customer retention with newsletter automation

    Supporting customer registrations with the help of newsletter automation

    Email automation is suitable for customer registrations because a welcome discount is a good tool for retaining customers in the long term. Furthermore, a discount motivates customers to place further orders. Tour operators often give away vouchers for the next, well-deserved holiday when customers book for the first time.

    Calendar entries always follow the same pattern

    Birthdays are a welcome opportunity to use newsletter automation. With the help of calendar entries, companies send automatic e-mails. As a rule, these also contain a small gift in addition to a personal address.

    Confirmations for orders run automatically

    A confirmation email is nothing more than a newsletter automation. They assure the customer that the order has been received.

    What common characteristics do different groups of recipients have?

    It pays to group readers. According to ONELINE, this is ideally done according to the interests and characteristics of the recipients. This is followed by newsletter automation to selected groups. Tour operators use this principle. They convince pensioners of cruise ship trips, families inform them about all-inclusive beach holidays and singles receive information about interesting city trips.

    Database and accurate information are a building block for the success of newsletter automation

    To ensure that an e-mail does not get lost in the inbox, companies need a well-maintained database with all the information about the recipients: first and last name, gender, age, and e-mail.

    In addition, automation software that reflects the opening rates and purchases, including purchase frequency, is a necessary supplement.

    Cooperation with a professional online marketing agency can help companies to make their email marketing strategy more effective.

    ONELINE has extensive experience in building and maintaining databases and using automation software. They can also provide valuable tips and tricks for creating personalized and targeted newsletter content.

    LET'S GO
    leaf

    Database and accurate information are a building block for the success of newsletter automation.

    To ensure that an email does not get lost in the inbox, companies need a well-maintained database with all the information about the recipients: first and last name, gender, age, email. In addition, automation software that reflects the opening rates and purchases, including the purchase frequency, is a necessary supplement.

    map

    Reactivation emails revive old customer relationships

    Reactivating newsletter automation particularly appeals to recipients who have not visited a website or online shop for a while. These special, automated emails motivate readers to make purchases because they have proven in the past that they like the company’s offers.

    hand

    Newsletter automation motivates the conclusion of a purchase

    Even if it seems paradoxical at first, according to ONELINE it is true: automated emails provide the selected target group with the right content at the right time. This increases customer confidence and the motivation to make a purchase.

    Frequently asked questions about
    Newsletter Automation

    For whom is newsletter automation suitable?

    The days when only direct marketing professionals used automated emails are long gone. Now, even beginners can enjoy the benefits of newsletter automation with numerous tools.

    Why should companies use newsletter automation?

    It saves them time and money. In return, they benefit from an increase in turnover and long-term customer loyalty. Trust in the company’s offerings increases over the years. That is why customers remain loyal to the company.

    Why is segmentation indispensable in newsletter automation?

    Because disinterested recipients permanently banish the newsletter to the spam folder. The desired increase in sales can therefore not be realised.

    What role does content play in newsletter automation?

    The most important, because the content decides whether recipients give the newsletter a glance or not. That’s why regular research into readers’ preferences pays off.

    Do automated emails need a well thought-out strategy?

    In marketing, nothing works without a proper strategy. The same is true for newsletter automation. Companies need to know exactly which email to send to their readers at each stage.

    Which software is suitable for newsletter automation?

    Mailchimp, Klaviyo, Sendinblue

    NEED SOME INSPIRATION?

    Customer projects
    Gutschlafen
    Porsche
    Kiana Krippen
    Gutschlafen
    Porsche
    Kiana Krippen

    Facts

    leads
    +1,400,000
    leads generated
    web
    275
    optimised websites
    check
    98%
    satisfied customers
    nl
    808
    newsletter sent

    Get your free and non-binding offer from us now.

    Contact us

    You will receive an offer for:

    • Project scope

      First, we sketch a complete overall picture of your project, in which all details are depicted. Desired services and products are also listed here.

    • Milestones

      In order to track your project efficiently, we create appropriate milestones. The number varies depending on the scope of the project.

    • Results

      Only those who know their goal will find the way. Lao Tzu already knew that. Accordingly, we formulate your desired results and goals at this point, which will guide us throughout the entire project.

    • Transparent cost structure

      Open communication is very important to us. This also includes that we transparently inform you of all costs incurred.

    OUR CUSTOMERS. ALL THAT’S MISSING IS YOUR LOGO.

    READY TO MEET US?

    As well as open communication and excellent cooperation, we’re also passionate about the right drinks for successful meetings. What can we get for you?
    A cup of coffee.
    Or maybe tea?
    Let’s power up!
    Cookies

    We use cookies to ensure the best possible experience for you and to make our communications with you relevant. Learn more

    accept