At the beginning of their existence, social platforms were used to stay in touch or to find lost friends. Predominantly private individuals sampled the benefits of social media. Until one day, companies also discovered the benefits of social media activity. Furthermore, the social platforms accommodated businesses by offering them the option of a “corporate or business account” when registering. In the meantime, virtually all companies are active on social media.
Caution!
Companies do not necessarily experience business growth when they apply the success formula of social media activity.
While using social media can offer many benefits, it is important to choose the social network according to the target audience to be successful.
This means that companies should consider who their target audience is and which social platforms that audience spends the most time on.
Without a target group analysis, a social media activity will not bring the desired success.
Social media activity only brings the desired success if the content is “new” for the target group. Users want to experience something new and unknown. Only then do companies achieve the desired success with their social media activities.
A successful social media strategy requires regular and consistent posting of relevant content. This is the only way to build a long-term bond with the target group.
Social media is a two-way communication channel. Companies should therefore take care not only to publish content but also to respond to comments and messages from users.
Social media activity does not mean that companies have to be on all social platforms. Instead, the choice of social platforms plays an important role.
It is important to select the social platforms that best fit the company’s target audience and business model.
The quality of the social media presence is more important than the quantity of platforms on which the company is present.
Readers trust a company and its social media activity if the content is of high quality. It is definitely not enough to just create a business profile without maintaining it with quality content.
Analytics data show whether social media activities are profitable. Furthermore, user engagement shows whether there is a need for improvement.
Companies adapt their social media activity to the needs of their target audience. Users who like to watch videos respond to YouTube videos. If, on the other hand, the target group has high design expectations, companies that use Instagram and Pinterest are better received by the target audience.
Yes, by using key performance indicators (KPIs) for measurement. They focus on values such as reach, interactions and awareness. However, the measurements only work in combination with a long-term view.
For business accounts, Facebook, Twitter, TikTok, Instagram, Snapchat, LinkedIn, Pinterest, YouTube, Vimeo and Reddit are suitable.
This is the case when companies neither address the appropriate target group nor post content that offers users real added value. Copied content is not only penalised by Google, but is also not well received by readers.
First, we sketch a complete overall picture of your project, in which all details are depicted. Desired services and products are also listed here.
In order to track your project efficiently, we create appropriate milestones. The number varies depending on the scope of the project.
Only those who know their goal will find the way. Lao Tzu already knew that. Accordingly, we formulate your desired results and goals at this point, which will guide us throughout the entire project.
Open communication is very important to us. This also includes that we transparently inform you of all costs incurred.
