What is web hosting?
Before companies or individuals can put their website online, they first need suitable web hosting. This is the technological base necessary to place the content on the web. Therefore, web hosting is required for blogs, corporate websites, online stores as well as magazines.
Definition: What is “hosting”?
Regardless of whether it’s a personal or corporate website: The basis for putting content online is always a web hosting. Even when working with an advertising agency, there is no way around finding a good hosting provider.
Basically, the term “hosting” refers to the provision of web space. The corresponding content can then be published there. However, consistent availability and a complex webdesign require a powerful server.
In addition, a stable internet connection is required. It is therefore advisable to choose a professional and reliable web hosting provider.
Tip: In general, it is also worth working with an advertising agency. After all, it is much easier to develop a promising online marketing strategy with appropriate support.
How does web hosting work?
A reliable hosting solution is indispensable for a properly functioning website. But how does web hosting actually work?
- Registration of a domain: No matter if you do it yourself or with the help of a WordPress agency. Before it is possible to create a website, the desired domain must be registered.
- Upload content: Once the domain is registered, all relevant content can be deposited on the provider’s server.
- Connection via DNS: The domain name and the server are connected via the so-called DNS (Domain Name System). For this purpose, the name server stores which domain can be found under which IP address.
- Determining the IP address: As soon as a user enters a domain in the web browser, it makes a request to the DNS. The DNS finally determines the matching IP address and establishes the connection to the server.
Good to know: Whether in display marketing or content marketing: when publishing content, it always comes down to a high level of content availability. Unfortunately, even professional providers occasionally experience hardware failures. In such cases, a high-availability service can be a good alternative. Another option is to use a content delivery network. These systems consist of several servers and contribute to excellent performance.
What services are included in web hosting?
In order for users themselves or the advertising agency they hire to effectively drive performance marketing, an excellent web presence and the right SEO analysis tools are crucial. How well both work is related to web hosting, among other things. The scope of services varies from provider to provider.
The absolute basic scope is the provision of web space and web server. Other common services are:
- Selection of the server location
- Backup services
- Content management systems and related one-click installations
- Database backend
- Domain transfer
- Email services and email hosting
- High availability
- Monitoring
- PHP installation
- SSL certificates
- Static evaluations
- Technical Support
Hosting and domains: a perfect symbiosis
The combination of web hosting, domain and a professional web design ultimately determines the success of an Internet presence. After all, powerful and reliable hosting ensures the availability of content. Combined with a catchy domain name, the website also remains in the users’ memory in the long term.
Tip: To achieve the best possible placement in the results lists of Google, Bing or Yahoo, holistic search engine optimization is the be-all and end-all. A good SEO agency ideally has many years of expertise and knows how a website can be optimized accordingly within a very short time.
Web address, domain and Co: The terms simply explained
When working with an advertising agency, terms such as domain, web address or URL come up again and again. Understanding these words helps make it easier to navigate the online world:
- Domain: The domain is the name of the website, so to speak. It comes directly after the “www.” and should be as memorable as possible. If you are unsure about the name, it is best to enlist the help of a professional web agency.
- URL: The abbreviation “URL” stands for “Universal Resource Locator” and describes the complete web address of the Internet presence. Unlike the domain, the URL can refer to specific pages of an online presence. It therefore helps to find specific content. That is why it is also referred to as a web address.
- Website: Even having a domain does not automatically mean having a website. This site requires active web development, which is best done in conjunction with a web development agency. The website provides all the content that users interact with.
What do domains have to do with web hosting?
Those who decide to work with an advertising agency are usually ready to invest time and money in modern web development. This is the best basis for creating an appealing and successful website.
In order for other users to access this site, professional web hosting is necessary. Only through this connection to the online world is targeted online marketing even possible.
While hosting provides the storage space for the website, the domain refers to its accessibility. The domain is the address through which other Internet users access the content offered. It can therefore be compared to a postal address. Through the domain, the browser can find the server and download the website data.
You can also think of it this way:
Much like the land you build your house on, a hosting is a place on the Internet where you build your website. So your website is the house you build on that plot of land. The domain is basically the equivalent of your house’s address. Users enter your domain to find your website.
Web hosting: The basis of every web design
Together with an advertising agency, an individual web design can be professionally implemented. ONELINE is your reliable partner on the way to online success. Here, our partners benefit not only from excellent SEO. Rather, they can be sure that content marketing and personal goals go hand in hand. From SEO to classic programming to lead generation, ONELINE offers its partners a variety of services. So it doesn’t matter whether it’s about increasing website usability or implementing successful newsletter marketing: As an experienced digital marketing agency, we are happy to support our partners on the road to success!
