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    LEAD GENERATION
    PERFORMANCE MARKETING
    DIGITAL DEVELOPMENT
    Marketing Automation

    Marketing Automation

    AUTOMATED MARKETING FOR FUTURE BUSINESS SUCCESS

    Marketing automation enjoys a special position in online marketing. It almost has a magical touch. Where does this status come from? Well, it comes from the fact that Marketing Automation is an overarching system. It masters today’s challenges of digitalisation and individualisation. The system combines communication. database, web controlling, CRM synchronisation and workflows cleverly with each other.

    MARKETING AUTOMATION OPTIMISES RECURRING BUSINESS PROCESSES

    Thanks to marketing automation, companies perform recurring tasks quickly, easily, and unerringly.

    Marketing automation refers to the use of software tools and technologies to automate and optimise marketing processes.

    By automating tasks such as email marketing, social media posting, lead generation and lead nurturing, businesses can save time and resources, better manage their marketing strategies and enable personalised customer interactions on a larger scale.

    In addition, the system performs analyses of huge and at the same time complex amounts of data. Thanks to the automation process, companies permanently optimise processes that are indispensable for business growth.

    What are the benefits of marketing automation?

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    Marketing and sales staff have more time to maintain intensive customer contact.
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    Productivity and efficiency increase.
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    Employees react faster to leads
    LET'S GO

    4 Examples of automation platforms

    HubSpot

    HubSpot is a comprehensive marketing automation platform that brings together marketing, sales and customer service. The platform offers a wide range of tools including CRM, email marketing, landing pages, social media management and marketing automation.

    Auto Monkey

    Auto Monkey is our in-house product which is an automation platform specialising in B2B marketing. The platform offers a wide range of features including email marketing, lead management and marketing automation.

    ActiveCampaign

    ActiveCampaign is an all-in-one platform for marketing automation, CRM and email marketing. The platform offers features such as email marketing, behavioural automation, lead scoring and CRM integration.

    Salesforce Marketing Cloud

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that includes email marketing, social media management, mobile marketing and web personalisation.

    4 Examples of automation platforms

    HubSpot

    HubSpot is a comprehensive marketing automation platform that brings together marketing, sales and customer service. The platform offers a wide range of tools including CRM, email marketing, landing pages, social media management and marketing automation.

    Auto Monkey

    Auto Monkey is our in-house product which is an automation platform specialising in B2B marketing. The platform offers a wide range of features including email marketing, lead management and marketing automation.

    ActiveCampaign

    ActiveCampaign is an all-in-one platform for marketing automation, CRM and email marketing. The platform offers features such as email marketing, behavioural automation, lead scoring and CRM integration.

    Salesforce Marketing Cloud

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that includes email marketing, social media management, mobile marketing and web personalisation.

    How does marketing automation support customers’ buying decisions?

    Since the purchase decision consists of the three phases Awareness, Consideration and Decision, Marketing Automation acts appropriately in each phase.

    When it comes to bringing marketing automation to your business, an online marketing agency can help you a lot. These agencies have the know-how and experience to develop a successful automation strategy for your business.

    Marketing automation is a fairly complicated process where you use technology to automatically run and improve your marketing campaigns.

    AUTOMATE YOUR MARKETING NOW
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    Awareness serves as a good opportunity for lead generation

    In the awareness phase, customers find out about what they are interested in. If they find information on the company website that appeals to them, they may leave their email address to find out more. In this automation process, these customers become leads.

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    Shaping opinions about the company’s offering converts visitors into qualified leads

    In the opinion phase, visitors inspect the possible solutions more closely. Automated online forms serve as a means to find out the customer’s interests. In return, they receive the necessary information. As a result, these customers become Marketing Qualified Leads.

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    Decision phase also requires marketing automation

    In the decision phase, customers consider the company’s offer as a solution to their concern. If the offer is attractive to the potential buyers, they become Sales Qualified Leads.

    Frequently asked questions about
    Marketing Automation

    What is the difference between marketing automation and traditional marketing?

    Typically, companies use different software for their website, email marketing, social media activities and data analysis. Marketing automation unifies these processes by managing them on one platform.

    Can companies generate leads without using marketing automation?

    Marketing Automation is a software solution. It supports companies in the digitalisation of their marketing and sales processes. Thus, they carry out numerous processes automatically without manual intervention. As a result, they direct the perfect “dream customers” to their website. As a result, they generate new leads. Because marketing automation supports sales, companies sell better. Without automation, companies generate significantly fewer leads.

    How do companies use marketing automation to generate new leads?

    They achieve this goal when they offer their target audience suitable content: E-books, white papers, webinars or online events.

    Can marketing automation be combined with customer relationship management (CRM) software?

    Yes, this is the great advantage of marketing automation: the tool can be effortlessly connected to powerful CRM systems. The time spent on manual tasks is reduced and employees can devote themselves to other, growth-promoting tasks.

    Do companies support the purchase decision with marketing automation?

    Yes, thanks to marketing automation, companies have various options at their disposal to support the purchase decision.

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