Data Driven Marketing is – quite unjustifiably – overshadowed by numerous other marketing tools such as competition or target group analysis. Although some companies are now using data-driven marketing, companies that do without this marketing tool are not exploiting its full potential. Without data, companies can only rely on hunches and gut feelings, which can lead to ineffective marketing campaigns, a lack of customer loyalty and ultimately a loss of market share.
Data-driven marketing impresses with its versatility. With this marketing tool, companies can control the results of their campaigns and adjust them if necessary. Furthermore, data-driven marketing enables campaign personalisation.
The lack of a data-driven marketing strategy can lead to companies acting blindly and missing important opportunities to grow and optimise their business. Without data, companies can only rely on hunches and gut feelings, which can lead to ineffective marketing campaigns, lack of customer loyalty and ultimately a loss of market share.
Communication optimisation via social media? That also works wonderfully with Data Driven Marketing.
In data-based marketing, companies need different tools to evaluate the data. Google Analytics is suitable for web analysis. For marketing automation, on the other hand, other software programs are required. For social media, companies use Brandwatch, Vico, or Sysomos.
The data evaluation is followed by the planning and implementation of a strategy. For this, those responsible define targets in addition to KPIs. They need these to measure success. Then they implement the marketing measures. For this, they use the data from the previously conducted analysis.
Data-based marketing allows for ongoing analysis and optimisation of campaigns. For this purpose, the performance indicators are constantly monitored and adjusted if necessary. This allows the marketing team to react quickly and adjust campaigns to achieve optimal results.
Through data analysis, companies can better understand the needs and interests of customers. This allows them to create personalised marketing campaigns tailored to individual needs and interests.
Data is indispensable for performance marketing. Furthermore, companies increase their sales if they make strategic use of the results from data-driven marketing.
An online marketing agency has the necessary know-how to support companies in the area of data-driven marketing.
ONELINE not only has access to the latest tools and technologies, but also to a team of experts who are able to analyse the data properly and adapt the marketing strategy accordingly.
In order for companies to record continuous growth, they need suitable tools as well as suitable employees. Their task is to correctly interpret the data obtained and then bring it into harmony.
Because of data-based marketing, companies have the opportunity to react flexibly. They can adapt their online and content marketing campaigns wonderfully.
Companies should always try out new ideas and approaches and evaluate the results against data to continuously improve their campaigns.
With the help of data-driven marketing, companies better adapt their activities to the needs of their customers. Furthermore, they better understand customer behaviour based on the data. As a result, companies change their brand strategy – if necessary. As a result, they increase their sales. Consequently, the use of data-driven marketing is worthwhile.
As companies collect all touchpoints along the customer journey, the challenge is to make sense of the numerous pieces of customer information that come from off- and online.
The information from Data Driven Marketing impresses with its reliability and measurability. For this reason, companies accelerate their decision-making process thanks to the data obtained.
As data-driven marketing improves customer service, this marketing tool has a positive impact on customer satisfaction. It also strengthens customer loyalty.
Since the marketing and sales departments have to link numerous data, data-driven marketing is a complex task. However, numerous tools facilitate data collection. They are also suitable for structuring and evaluating the data. Companies that take care to use the correct key figures – depending on the channel – are very well able to adapt their marketing and sales activities.
First, we sketch a complete overall picture of your project, in which all details are depicted. Desired services and products are also listed here.
In order to track your project efficiently, we create appropriate milestones. The number varies depending on the scope of the project.
Only those who know their goal will find the way. Lao Tzu already knew that. Accordingly, we formulate your desired results and goals at this point, which will guide us throughout the entire project.
Open communication is very important to us. This also includes that we transparently inform you of all costs incurred.
